When was the last time you changed up the content on your website? Has it been days? Weeks? Well, if you are anything like most website owners out there, it's probably been several months or even years since you really made a significant change to your site. In order for a website to work to its full potential it needs to be cared for by regularly adding and updating content.
Keeping your website fresh accomplishes several goals. The obvious one is that it gives your visitors a reason to come back to your site often. Suppose you offered a free article once a month on your site that was of interest to people in your industry. Not only would you increase your repeat visitors, but chances are they would help spread the news to their friends and colleagues, creating a new pool of visitors to your website. Another benefit to updating your website frequently is that it could help increase your search engine ranking. Search engines like to come back to your site and see more and
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Free SEO and it's at your fingertips!
Following on from my post last month about Google's Panda update, we'll look this month at what website owners can do themselves in terms of free SEO.
We know how vitally important good content is for high search engine positions or SERPS (Search Engine Results Pages), and since Panda (/BlogRetrieve.aspx?BlogID=2537&PostID=66153), all business owners now have to think of new, but ethical, ways of to increase their website's rankings and keep their site(s) at the top. In general terms, most SEO is best left to those who have an in-depth knowledge of the subject but there are so many things that a layman can do to further build on the good work already done by the SEO techs. In this article, we'll look at a free seo tip that anyone can use to increase the relevance of their website in the eyes of Google, Bing and Yahoo and obtain better SE rankings. Etymology: Web log (shortened to blog)
Where to begin. . .
J
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The New Year is a great time to take a long hard look at the importance of your website to your business and how you’re utilising the power of the web to increase profits and revenue streams.
Whether you run an online shop, you’re a painter and decorator looking for new work, you run a recruitment company or you are a property business, there will be a number of people making resolutions, which means your services, and products could be in increased demand.
This, combined with your own plans for business development and renewal online, can re-invigorate your company and take it forward going into the spring.
Here are 10 resolutions you should make that could help drive your business forward and improve your prospects in 2012.
Resolution 1. Update your website regularly
Show authority in your niche by sharing experiences and success stories on your website. Keep your target audience informed about the latest developments in your industry.
Resoluti
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The Panda (also known as Farmer) update which Google started using around March/ April time 2011 has been the cause of much discussion of late. Many business owners will know about Panda because of the damage it has done to their website rankings; others may be loving Panda because their sites now rank higher. As you might expect, we come across clients in both camps. We’d love to know how it’s affected you.
Panda, named after a Google algorithm engineer, has certainly made its mark but it’s also taught us a lot about the way Google is changing the web (for good). In the nineties web developers and designers built web sites for their customers and their visitors; they made them as pretty as the tools of the day allowed, put some good content in for the visitor to read and that was it. Search engines like Alta Vista, Lycos, (remember them?) MSN (now Bing), Yahoo! and Google would come round and these websites would soon be at the top of the page for most releva
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As a technology company we love to look forward to all the new exciting things happening in 2012 but as a business it’s important to reflect on the year that has passed. 2011 has been a great year for Wysi in many respects and we thank our clients for their support and custom. It’s been a year of growth and maturity which has allowed us to plan very positively for 2012. 2011 hasn’t been without its problems and new challenges but we’re very pleased to see we’ve risen to the challenges and are stronger as a result.
It’s very easy to ignore the good bits so I’d like to mention a few wins of 2011. We won Newbury Showground (NDAS) as a client back in April and they have recorded great results since having the new site. At the same time we also won a project with Chatham House (ECRAN) and worked closely with one of our partners to deliver that within 2 weeks! We aim to launch our full portfolio early next year to show all our other work
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