The Panda (also known as Farmer) update which Google started using around March/ April time 2011 has been the cause of much discussion of late. Many business owners will know about Panda because of the damage it has done to their website rankings; others may be loving Panda because their sites now rank higher. As you might expect, we come across clients in both camps. We’d love to know how it’s affected you.
Panda, named after a Google algorithm engineer, has certainly made its mark but it’s also taught us a lot about the way Google is changing the web (for good). In the nineties web developers and designers built web sites for their customers and their visitors; they made them as pretty as the tools of the day allowed, put some good content in for the visitor to read and that was it. Search engines like Alta Vista, Lycos, (remember them?) MSN (now Bing), Yahoo! and Google would come round and these websites would soon be at the top of the page for most releva
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As a technology company we love to look forward to all the new exciting things happening in 2012 but as a business it’s important to reflect on the year that has passed. 2011 has been a great year for Wysi in many respects and we thank our clients for their support and custom. It’s been a year of growth and maturity which has allowed us to plan very positively for 2012. 2011 hasn’t been without its problems and new challenges but we’re very pleased to see we’ve risen to the challenges and are stronger as a result.
It’s very easy to ignore the good bits so I’d like to mention a few wins of 2011. We won Newbury Showground (NDAS) as a client back in April and they have recorded great results since having the new site. At the same time we also won a project with Chatham House (ECRAN) and worked closely with one of our partners to deliver that within 2 weeks! We aim to launch our full portfolio early next year to show all our other work
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Web design trends come and go. Here at Wysi, we pay close attention to the latest trends in Web Design and are projecting some interesting turns in 2012. While many aspects of web design will remain the same as in 2011, a few of them might get you thinking about redesigning your website. The following are the web design trends that we expect to see next year:
Trend 1: The Death of Flash, the Rise of HTML5
It's no secret that many designers believe Flash is rapidly becoming a thing of the past. Even Adobe is no longer backing Flash on mobile systems in favor of the rapidly expanding HTML5.We saw more impressive displays of HTML5 in 2011. Expect to see more in 2012 as more and more designers abandon Flash in favor of HTML5.
Trend 2: Social Media Gets Even Bigger
It’s very rare these days to have any marketing meeting without discussing social media. That’s because it’s helping us reach new audiences, speak to customers and prospects and get val
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