In last month's blog post we looked at some simple SEO methods (/_bpost_2537/The_best_free_SEO_you_can_get) that any website owner can use to improve website rankings. They may not (in themselves) put your site straight to the top of Google, but given time they'll certainly help your SERPs - or Search Engine Results Pages as we say in the trade.
I promised we'd look this month at another very important SEO strategy - Video SEO - (and fortunately we have 29 days this February, so it's just in the nick of time!).
Why do Video SEO?
Before we look at the `how`, let's just go through some startling facts about video SEO (/business-online/free-seo-report).
We know that Google has changed the way it wants to list websites and believes that serving up a 'blend' of results serves the user better. By blend, we're talking about a mix of image results, video results and even news results. This has the effect of driving down the more conventional web ..
When was the last time you changed the content on your website? Has it been days? Weeks? Well, if you are anything like most website owners out there, it's probably been several months or even years since you really made a significant change to your site. In order for a website to work to its full potential it needs to be cared for by regularly adding and updating content.
Keeping your website fresh accomplishes several goals. The obvious one is that it gives your visitors a reason to come back to your site often. Suppose you offered a free article once a month on your site that was of interest to people in your industry. Not only would you increase your repeat visitors, but chances are they would help spread the news to their friends and colleagues, creating a new pool of visitors to your website. Another benefit to updating your website frequently is that it could help increase your search engine ranking. Search engines like to come back to your site and see more and mo ..