Give us a call: 01635 760 174
Keep up to date on all things web.
Tips, tricks, advice, updates, interesting facts and much much more. Why not subscribe?
Be the first of you friends to like this.
Free SEO and it's at your fingertips!
Following on from my post last month about Google's Panda update, we'll look this month at what website owners can do themselves in terms of free SEO.
We know how vitally important good content is for high search engine positions or SERPS (Search Engine Results Pages), and since Panda, all business owners now have to think of new, but ethical, ways of to increase their website's rankings and keep their site(s) at the top. In general terms, most SEO is best left to those who have an in-depth knowledge of the subject but there are so many things that a layman can do to further build on the good work already done by the SEO techs. In this article, we'll look at a free seo tip that anyone can use to increase the relevance of their website in the eyes of Google, Bing and Yahoo and obtain better SE rankings.
Etymology: Web log (shortened to blog)
Where to begin. . .
Use linking to strengthen your keywords.
Getting it out to the masses.
Post a short piece on your Twitter or Facebook page with a link back to your blog. These count as incoming links. Do the same with your LinkedIn account. Notice how the wysi blog does this under each post - it is easy for readers to quickly click on one of the shared services links.
You don't need to be a Booker Prize winner to blog.
Integral blog or external blog site?
Personally, I think an integral blog is easier to manage - one log in etc., but I also think the benefits of the website root URL being found in the search engines weighs slightly over any external blog systems. However, no-one can doubt that Google will visiting blogger.com very frequently and that its Pagerank and Alexa rank will be a lot better than those of the average small business website!
If you can't choose, do both. Double the benefits and then you can really get some cross-linking going!
Extra features.
- a tag cloud to further improve visibility on the search engines - just do a Google search for 'best business websites' (you'll find us around position 4 and the competition is over one billion!);
- a calendar-type archive of previous blog posts is also another way of securing another bite of the SEO cherry;
- RSS feeds from every blog page make syndication easier;
- and many more, so take a look.
Have a go!
Need some help?
Next month : Video SEO, we look at another free seo channel which is rapidly growing in popularity.
Latest posts
More from Wysi
Post a Comment
Latest posts
More from Wysi
Just fill in the form and we'll email it to you.
We'll call you back as soon as possible.
Bored of reading? Let our video explain how we can help.
Head over to our blog for tips and interesting industry info.
Services
Send us a message
Andrew Watts
14-Feb-2012 08:47 AM
Interesting post with some idea's to follow up on. I wonder how important having Video is? Can having a You Tube channel help with my Ranking? We have a blog http://appleprintltd.blogspot.com/ should I also put the content on www.appleprint.co.uk ? or
does it not work like that?
Anonymous
25-Feb-2012 08:37 AM
Hi Andrew, Video content most definitely helps with SEO; in fact some SEO experts are claiming that video SEO is one of the most powerful channels available. Good SEO is all about getting on-site material 100% right, then working off-site which includes
cultivating some good quality back-links - whether these are from PR5 websites, or from YouTube. Blogging is also very powerful, as I am sure you know. We'll be posting our next blog on this subject very soon, but in the meantime if you would like to know
more, just drop us a line or give us a call. Thanks for the comment!