ASA and CAP legislation comes into force today

Even websites won't escape the eagle eyes of the Advertising Standards Authority! It's not all bad news, but in this blog post we'll look at the impact this may have, who it affects and what the consequences might be for you if your website breaches the new standards which come into force today. Firstly, who does this cover? Just about everyone who runs a website, sends out marketing material, advertises products or services. There appear to be no exclusions for sector-type, organisation size or business type. If you sell, or attempt to sell (by 'invitation to treat') on your website, in your emails, marketing tools or other medium this legislation applies to you, as the business or website owner. What are the ASA and CAP seeking to achieve here? Regulation of all digital online marketing, be it website, email, adverts etc. Strict codes of practice already apply to many other offline advertising channels and the ASA feels it is now time to include online communicati ..

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