When was the last time you changed the content on your website? Has it been days? Weeks? Well, if you are anything like most website owners out there, it's probably been several months or even years since you really made a significant change to your site. In order for a website to work to its full potential it needs to be cared for by regularly adding and updating content.
Keeping your website fresh accomplishes several goals. The obvious one is that it gives your visitors a reason to come back to your site often. Suppose you offered a free article once a month on your site that was of interest to people in your industry. Not only would you increase your repeat visitors, but chances are they would help spread the news to their friends and colleagues, creating a new pool of visitors to your website. Another benefit to updating your website frequently is that it could help increase your search engine ranking. Search engines like to come back to your site and see more and mo
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As a technology company we love to look forward to all the new exciting things happening in 2012 but as a business it’s important to reflect on the year that has passed. 2011 has been a great year for Wysi in many respects and we thank our clients for their support and custom. It’s been a year of growth and maturity which has allowed us to plan very positively for 2012. 2011 hasn’t been without its problems and new challenges but we’re very pleased to see we’ve risen to the challenges and are stronger as a result.
It’s very easy to ignore the good bits so I’d like to mention a few wins of 2011. We won Newbury Showground (NDAS) as a client back in April and they have recorded great results since having the new site. At the same time we also won a project with Chatham House (ECRAN) and worked closely with one of our partners to deliver that within 2 weeks! We aim to launch our full portfolio early next year to show all our other work
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When browsing the internet day in day out, we always come across websites that really need to be introduced to 2011. So we came up with an idea: we are conducting free Wysi website M.O.T’s to show you any problems that may exist with your website and how they can be fixed.
If you’ve received an email from us you’re probably wondering why you haven’t passed your Wysi website M.O.T... Well here are some possible reasons:
1. Your website is outdated... on average a website has a life span of 2 and half years and it’s extremely important to stay ahead of the competition. Such as following trends and having a strong online presence.
2. It’s very difficult to find you when searching through search engines (/_bpost_2537/SEO_is_either_a_complete_waste_of_money,_too_costly,_or_free)... unfortunately your website was not found when looking on google for your products/services. A potential sale missed out on, actually not just 1 po
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Make 2011 a year of change and improvement; yes, you really can do it and it doesn't cost a fortune either.
Perhaps you've had a website for a few years now, but what does it actually do? Does it earn its keep ('wash its face', as they say)? Is it just a liability? Do you regard your website as just another thing you have to pay out for every year? Haven't got time? Don't know how to change it?
If the answer to even just one of the above is yes, something is wrong. Your website should be the most important and valuable asset your business could ever have. Sweeping statement? Maybe. But let's take a quick look. . . Your website is your shop window to the world. Does your shop window say 'CLOSED'? How easy is your website for people to navigate and find what they want? Pretty designs do not always make for easy use. Visit your own website and run a human usability check on it! If you're not sure, just ask us to take a look. It's free. Call us on 0845 003 8087 and we'll te
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