Facebook for Business-to-Business

There has been a growing trend by companies starting to use Facebook to communicate and build relationships with their customers and potential purchasers; this has been predominately in the Business to Consumer area (B2C). Can Business-to-Business (B2B) companies make use of these powerful social media platforms? Yes they can. There are a lot of B2B companies using Facebook successfully to engage and build relationships with both existing customers and potential buyers but if you are one of those companies who are not sure how to or where to start then use these 5 tips for using Facebook Fan Pages for your business. 1. Get Conversations Going – Rather than simply pushing out news and updates to your audience, spend time understanding the problems potential customers face. Search online using keywords (Google’s Keyword tool is great) and monitor other social tools like Twitter to find out current problems your target audience is facing. Be a resource to pot ..

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Are you linking your blog to your social media sites?

It's hard enough writing a blog post but to then try and update twitter, facebook, linkedin, youtube would be a nightmare! Ensure you have your web team set your blog up to automatically post to your social sites. Give us a call if you get stuck! ..

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