The Panda (also known as Farmer) update which Google started using around March/ April time 2011 has been the cause of much discussion of late. Many business owners will know about Panda because of the damage it has done to their website rankings; others may be loving Panda because their sites now rank higher. As you might expect, we come across clients in both camps. We’d love to know how it’s affected you.
Panda, named after a Google algorithm engineer, has certainly made its mark but it’s also taught us a lot about the way Google is changing the web (for good). In the nineties web developers and designers built web sites for their customers and their visitors; they made them as pretty as the tools of the day allowed, put some good content in for the visitor to read and that was it. Search engines like Alta Vista, Lycos, (remember them?) MSN (now Bing), Yahoo! and Google would come round and these websites would soon be at the top of the page for most releva
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There has been a growing trend by companies starting to use Facebook to communicate and build relationships with their customers and potential purchasers; this has been predominately in the Business to Consumer area (B2C). Can Business-to-Business (B2B) companies make use of these powerful social media platforms? Yes they can.
There are a lot of B2B companies using Facebook successfully to engage and build relationships with both existing customers and potential buyers but if you are one of those companies who are not sure how to or where to start then use these 5 tips for using Facebook Fan Pages for your business.
1. Get Conversations Going – Rather than simply pushing out news and updates to your audience, spend time understanding the problems potential customers face. Search online using keywords (Google’s Keyword tool is great) and monitor other social tools like Twitter to find out current problems your target audience is facing. Be a resource to pot
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It's hard enough writing a blog post but to then try and update twitter, facebook, linkedin, youtube would be a nightmare!
Ensure you have your web team set your blog up to automatically post to your social sites.
Give us a call if you get stuck!
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