The Panda (also known as Farmer) update which Google started using around March/ April time 2011 has been the cause of much discussion of late. Many business owners will know about Panda because of the damage it has done to their website rankings; others may be loving Panda because their sites now rank higher. As you might expect, we come across clients in both camps. We’d love to know how it’s affected you.
Panda, named after a Google algorithm engineer, has certainly made its mark but it’s also taught us a lot about the way Google is changing the web (for good). In the nineties web developers and designers built web sites for their customers and their visitors; they made them as pretty as the tools of the day allowed, put some good content in for the visitor to read and that was it. Search engines like Alta Vista, Lycos, (remember them?) MSN (now Bing), Yahoo! and Google would come round and these websites would soon be at the top of the page for most releva
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When browsing the internet day in day out, we always come across websites that really need to be introduced to 2011. So we came up with an idea: we are conducting free Wysi website M.O.T’s to show you any problems that may exist with your website and how they can be fixed.
If you’ve received an email from us you’re probably wondering why you haven’t passed your Wysi website M.O.T... Well here are some possible reasons:
1. Your website is outdated... on average a website has a life span of 2 and half years and it’s extremely important to stay ahead of the competition. Such as following trends and having a strong online presence.
2. It’s very difficult to find you when searching through search engines (/_bpost_2537/SEO_is_either_a_complete_waste_of_money,_too_costly,_or_free)... unfortunately your website was not found when looking on google for your products/services. A potential sale missed out on, actually not just 1 po
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Make 2011 a year of change and improvement; yes, you really can do it and it doesn't cost a fortune either.
Perhaps you've had a website for a few years now, but what does it actually do? Does it earn its keep ('wash its face', as they say)? Is it just a liability? Do you regard your website as just another thing you have to pay out for every year? Haven't got time? Don't know how to change it?
If the answer to even just one of the above is yes, something is wrong. Your website should be the most important and valuable asset your business could ever have. Sweeping statement? Maybe. But let's take a quick look. . . Your website is your shop window to the world. Does your shop window say 'CLOSED'? How easy is your website for people to navigate and find what they want? Pretty designs do not always make for easy use. Visit your own website and run a human usability check on it! If you're not sure, just ask us to take a look. It's free. Call us on 0845 003 8087 and we'll te
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