Step4Success are a Telemarketing company specialising in quality lead generation and sales growth.
They approached Wysi for advice regarding a new website. We completed a full fact-find (we like to call it discovery) and made some suggestions regarding suitable Siteglide responsive layouts and how we would set out the site content.
Telemarketing is a highly competitive sector, so we knew we had to get the message right in order to draw new business in for the customer. The new site introduces the company with the banner slogan of 'Excellence in Telemarketing and Sales Growth'. It's what they do and the message hits the spot.
It's not every business sector where you can get away with attempts at humour but marketing is always an exception! The embedded video (professionally made for Step 4 Success) tells the visitor that if they're interested in average they can turn off now! But the point is this sort of marketing is successful.
The video continues with "Ah, you're still there, so you must be after something different". This serves as a compliment to the visitor, reassuring them that they have come to the right place if they want quality.
Why not watch the short video and see what we mean? It's a great message in marketing!
As we've said, you can't get away with this in every business genre. Shame!
Because discovery and planning are such important steps in the web design process, we took our time with Step 4 Success. We tested a variety of options before settling on the current presentation of content. Putting information about the company before services was quite deliberate; this enables the visitor to 'get to know' the people he/ she might be dealing with and build trust as the visitor travels through the site.
Existing clients include Dell, Watford Borough Council, Veolia Environment, GlaxoSmithKline and Sentinel Housing. It's a pretty impressive list but that's only because Step 4 Success deliver: they know what they're doing and they get results.
With over 25 years’ experience in markets such as IT, Retail, Pharmaceuticals, Media, Engineering, Insurance, Manufacturing and Transport, it's not hard to work out why Step 4 Success are so popular.
We hope that by providing a good-looking website which delivers a clear message in a no-fuss manner we have helped put the 'Success' in Step 4 Success.