Boosting your site's success with features and add-ons

25

Mar

2013

Luke Wakefield
0 Comments

By Luke Wakefield   

Sometimes you don't need a brand new website. You may have a site with strong foundations and a nice design, so it makes no sense to completely replace it.

Sometimes you don't need a brand new website. You may have a site with strong foundations and a nice design, so it makes no sense to completely replace it.

But what if it's not performing? Your website's job is to gain you new business so if visitors are bouncing off into the ether and not converting into customers, there's definitely work to be done.

Let's look at some of the ways in which you can boost the success of your website instead of buying a whole new website package.

Social media

If you haven't yet linked your site to a Twitter feed and/or Facebook page, it's time you got on it. Companies that use social media to interact with their customers and drive traffic to their website are on to a winner. Just think of the possibilities: competitions, caption contests and rewrading feedback are just some of the success stories of social media-savvy companies.

To start, you need to create some activity on your feeds. Follow relevant people, tweet/post interesting links and most importantly, interact with others. When you've got things moving, add the standard social media buttons to your website. Don't worry if you don't know how: your web design company will be able to help you do this quickly and efficiently.

SEO

The rule with SEO is that everything makes a difference. If you know what you're doing, changing a page title here or adding a blog post there can make significant waves in your traffic statistics.

If you have the time, read up on the features you can add to your site that will improve your SEO. If you don't have the time, there are plenty of experts out there waiting to help. Getting SEO wrong can result in your site being punished or blacklisted so it's important to be sure of what you're doing.

Content marketing

Tying directly into SEO, content marketing is a killer way to improve your listings. Put simply, it's the act of adding useful information to your website that enriches the experience of your visitor and keeps them on your site. The longer they're with you, the greater your chances are of securing their business.

So if your site is based around fashion, add fresh blog posts about what to wear each week, or write articles about industry events that are being covered in the news.

The aim of content marketing is to keep injecting fresh, relevant information into your website. But be careful: adding badly written, irrelevant, keyword-stuffed content will do you much more harm than good, especially in the eyes of the major search engines.

This is such a vast topic, we're going to leave it there. But watch out for next week's post - there's more to come! 


About the Author.

Luke Wakefield


Hi, I’m Luke and I work closely with new and potential clients to ensure we understand exactly what’s required or advise on how best to solve any current issues. With both an Engineering and Design background I enjoy problem solving and planning out sites that then become a reality. It’s extremely rewarding to see ideas come to life and know that we’ve made it happen. I also manage much of the growth and development of the business and find that my experience in overcoming our own challenges allows me to relate extremely well with existing and potential clients.

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