Every Business Can Have a Professional Web Presence




Robert Wakefield
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By Robert Wakefield   

Every business can have a professional web presence. We all have our own skills and areas of expertise; ours is ensuring your website looks good and works properly so you can focus on running your business, not your website.

The internet allows all companies to compete on an even footing. Small businesses and multi-national chains all look the same to a casual observer. Most consumers won't look up domain-name records or search for a business in Companies House records before they purchase something online. Instead, they rely on simpler measures of trustworthiness. Does the website look professional, and do the credit-card pages show the padlock icon? Those two simple questions affect whether a customer spends money with you, or closes your site and buys from a competitor

Defining Professional

It's hard to define what "professional" means when it comes to web design. Most people who aren't designers themselves will say "I know it when I see it", but simply being able to recognise a good or a bad design is not enough to create a professional-looking website. That's why it's so important for small business owners to invest in proper web design. WYSI specialises in providing affordable web development services to small and medium-sized businesses. The websites we create use a powerful content management system that empowers you to maintain and update your website in the long term.

Why DIY Websites Fail

Many business owners attempt to minimise their costs by designing their own websites. However, this rarely works out in the way they had hoped. As a business owner, you have your own areas of expertise - perhaps you are a plumber or a joiner. If so, you have probably attended callouts for customers who tried their hand at DIY and ended up making a leak worse or ruining their new cabinets by trying their hand at carpentry without really understanding what they were doing. Just as you have your areas of expertise, we specialise in website design.

Most DIY websites make major mistakes when it comes to SEO, accessibility, usability, and design. Common problems that we encounter at WYSI when we provide free consultations to small business owners include poor typography choices and issues with the mark-up and back-end code that make the site hard to maintain and potentially insecure. These issues will cost you time and money in the long run. If you decide that you want to try to salvage your DIY website, then it will cost you a lot of time and money. Instead of cutting corners, why not invest in our affordable web design and development services from day one?

About the Author.

Robert Wakefield

My career in SEO and web development began in the mid-1990s when the Internet was in its infancy and Google had not even been conceived. Nowadays my role is split between heading up the content marketing/ SEO department, which has grown considerably over recent years, and overseeing operations including PHP and MySql (Open Source) development for larger, more bespoke applications.

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