How Careful Website Design Prevents PR Disasters




Robert Wakefield
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By Robert Wakefield   

It's easier than ever to set up a single-user personal website, but creating a business-focused website is more challenging. Not only are website visitors more critical of problems with the design, speed and stability of business-focused websites, but you have to contend with administrative challenges too.

Most hobbyist blogs are managed by just one person. Business websites may have entire teams working on them. Each person in the team is responsible for a particular job, such as managing social media, handling images or video content, working on product listings or posting to the blog. A smaller, family-run business may be comfortable with every team member having administrative access to the website. However, as your company grows you will need to be more proactive about managing the roles of each employee.

Rogue Employees and PR Disasters

Most employees are trustworthy, but all it takes is one disgruntled employee (or one ex-staff member with a vendetta and the admin password) to ruin your website and your social media accounts. Robust, business-focused content management systems offer flexible access-control lists that can help to prevent exactly that problem. Instead of giving every employee the ability to manage everything on your website, you can offer more restricted access so some employees can only make new posts and edit their own work, while others can delete posts but not edit the back-end code. Only your developers need access to the most sophisticated parts of your CMS.

Siteglide is a powerful business-focused CMS that offers role-based access control, responsive themes and more. At WYSI, we offer affordable web design in Berkshire and use the Siteglide CMS for our clients.

All of our websites are designed to be secure, fast and mobile-friendly from day one. Whether you're looking for a robust intranet or a creatively branded customer-facing website, we can help you. Our websites are designed to be easy to extend and expand, so you can keep using the same system as your business grows.

Don't try to put together a DIY business website. You may be able to make do with a DIY content management system while your business is small, but you will end up paying more to move to a professional system in the future. Choose professional, affordable web design in Berkshire today and you will save money and time and avoid stress in the long term.


About the Author.

Robert Wakefield

My career in SEO and web development began in the mid-1990s when the Internet was in its infancy and Google had not even been conceived. Nowadays my role is split between heading up the content marketing/ SEO department, which has grown considerably over recent years, and overseeing operations including PHP and MySql (Open Source) development for larger, more bespoke applications.

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