How to include good content in your website.

05

Apr

2013

Bronwyn Murgatroyd
0 Comments

Content is at the heart of today's marketing, as businesses use websites and blogs to demonstrate their own expertise. Why not take a look at some of the key elements to making your content great.

Content is at the heart of today's marketing, as businesses use websites and blogs to demonstrate their own expertise. Why not take a look at some of the key elements to making your content great.

Today, effective marketing is all about creating high quality content and sharing this across the web. By quality content we don't just mean information that is well-written or well produced. By quality content we mean information that is first and foremost of real value to your particular client base.

Blog/News Posting
Having a blog is very useful and important as its not only important for SEO but also provides an opportunity to engage with your customers, as well as draw in new visitors. Your blog allows you to invest in developing new content on a regular basis through sharing news and information and perspective.

Add pictures and other media
When someone visits your website - you want to entertain and do business at the same time. Make use of videos and other media to promote your product to persuade the visitor to make a purchase.

Content and Sales
If you have a website that sells products or services, having good content on the site will go a long way toward improving your sales conversions. Not only can content be in the form of sales copy but the rest of your website can also encourage sales simply by being well researched, well written, informative, and help the reader experience the product or service you're trying to sell. If you can make an emotional connection between the reader and the product or service, you'll see a spike in sales. Having well written content makes you more credible. Being more credible on a website that tries to sell products or services will result in web visitors who are more likely to buy your products and services.

These are just some of the things that can help make your site content better than it already is. If you would like to find out more why not contact us today.




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Bronwyn Murgatroyd


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