New Year Resolutions for your website

16

Jan

2012

Bronwyn Murgatroyd
0 Comments

The New Year is a great time to take a long hard look at the importance of your website to your business and how you’re utilising the power of the web to increase profits and revenue streams.

Whether you run an online shop, you’re a painter and decorator looking for new work, you run a recruitment company or you are a property business, there will be a number of people making resolutions, which means your services, and products could be in increased demand...

The New Year is a great time to take a long hard look at the importance of your website to your business and how you’re utilising the power of the web to increase profits and revenue streams.

Whether you run an online shop, you’re a painter and decorator looking for new work, you run a recruitment company or you are a property business, there will be a number of people making resolutions, which means your services, and products could be in increased demand.

This, combined with your own plans for business development and renewal online, can re-invigorate your company and take it forward going into the spring.

Here are 10 resolutions you should make that could help drive your business forward and improve your prospects in 2012.

Resolution 1. Update your website regularly

Show authority in your niche by sharing experiences and success stories on your website. Keep your target audience informed about the latest developments in your industry.

Resolution 2. Invest in SEO

Search engines show websites to searchers by trying to understand their intent based on keywords they use. Visitors searching for information or solutions your business offers use some keywords. Your search needs to show up for these keywords on the first page.

Resolution 3 – Go Local

Local listings help target your services or products to users by specific location. It is perfect for location focus businesses. Local listings have the facility to give reviews and rate businesses. Positive customer reviews are great for your business

Resolution 4 – Understand Visitors with Analytics

An analytics tool will provide you with key information like number of visitors, number of pages viewed, bounce rate, most visited pages, leading sources, traffic and much more. The data provided can be used for better marketing, improving your search engine optimization and improving your website.

Resolution 5 – Get social with facebook

Businesses have a great opportunity to use Facebook along with their website as an effective marketing tool. You can create a platform where your customers can come together, communicate with them, share news, receive feedback and provide customer service.

Resolution 6 – Use Twitter Effectively

Twitter has over 190 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. The best thing is that Twitter can be used online, through your mobile, through desktop applications anywhere, anytime. Things you should do to your twitter account is, create a custom background for your profile and broadcast your offers, success stories and news regularly.

Resolution 7 – Leverage the power of social media

Social media tools empower users and business owners with ways to propagate ideas. The tools provide innumerable opportunities for gaining word of mouth and going viral. Whether it is an interesting link, a presentation, photograph or a video clip use social media to share, promote, comment on, vote and do more.

Resolution 8 – Stop using flash in your website

Growing support for the new version of HTML called HTML5 with support from powerful players on the web including Google, Microsoft and Apple is one factor. The other is the rapid growth of smart devices including mobile phones, tablets and net books to access Internet. You should utilize upcoming web standards like HTML5 and phase out redundant ones like Flash.

Resolution 9 – Make your website Mobile Compatible

More than one third of web users use their mobile devices to access the Internet. Usage of Smart Devices like iPad, iPhone, Google Android, Blackberry is growing rapidly. Making sure your website display well on all these devices is crucial.

Resolution 10 – Use newsletters to stay in touch with customers

Email is still the most widely used communication tool even with the rise of social media. Newsletter campaigns are easy to integrate with your website and provide a measurable success rate. Things you should do are; Add a facility to enable visitors to subscribe to your newsletter on your website and be consistent and regular with your newsletter delivery schedule.

This year make a full use of all these resolutions to ensure you keep up with the competition and importantly achieve your business goals. 2012 promises to be a year full of changing technology and user trends. Gear up for the new challenges ahead by taking the right steps well in advance.


About the Author.

Bronwyn Murgatroyd


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