Responsive Web Design - Boost Your Conversions

19

Sep

2013

Robert Wakefield
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By Robert Wakefield   

Boost Your Mobile Conversions With Responsive Web Design. A responsive website will work correctly on all mobile devices, laptops and desktop PCs. Wysi of Berkshire build responsive websites starting at just £750. Why not call us today to find out how we can help improve your conversions?

Mobile searching has attracted a lot of media attention in recent months. According to the results of surveys conducted by ComScore, Barclays and many other companies, mobile traffic is on the increase and could well outstrip desktop traffic within the next couple of years. However, mobile conversions are not quite as high as desktop conversions and the reason for this is simple - the mobile user experience is, usually, not as good as the experience surfers get when using a typical PC. Why not? Because the website is not 'responsive' - i.e. it does not view correctly on mobile devices. With a responsive website, content resizes and moves according to the view-port (or device) width.

Mobile Users are an Untapped Market for Most Businesses

According to Barclay's recent report, titled "The Evolution of Online Business", more than 60% of SME's believe that having a mobile strategy is important, however only 11% of the companies surveyed actually have an app or a smartphone-ready website in place. The other companies are missing out on a huge source of potential revenue.

Getting Mobile-Ready is Easier Than You Think

One reason that businesses are not ready for the mobile revolution is that they think that making their business mobile-friendly will be too expensive. The truth is that it's easier than you think to produce a smartphone friendly website design. Depending on the CMS that your website uses, you may be able to create a responsive website with just some small template change. There are many companies offering responsive web design in Berkshire. All you need to do is show them your existing site and ask them what the most efficient way of converting the template to something mobile friendly would be.

Investing In Your Future

If you haven't had your existing website for long, the thought of going through the process of getting a new web design may be frustrating, but can you really afford not to 'go mobile'? The percentage of Internet users on mobile devices grows each week; web visitors are fickle and impatient: if the website does not display in a mobile-friendly manner, they move on to one that does.

As part of our responsive web design service, Wysi of Berkshire offer 'device-type targeting' that ensures iPad users get high quality images just like PC users, while users with smaller screens get bandwidth-friendly layouts. It's tweaks like this and attention to detail, that ensure that your users will keep coming back to your website time and time again.

There are definitely certain industry sectors where a higher percentage of website visitors will be found on mobile devices. Fashion, health and beauty, eating out and shopping in general (for example) are more likely to see surfers using mobile devices whilst on the bus, in the taxi or on the train. Remember also the office workers who nip out for lunch or a coffee break and will use that time to shop online using their iPhone, iPad, tablet or other mobile device! Are you missing out? Speak to us today - we build mobile websites from £750.


About the Author.

Robert Wakefield


My career in SEO and web development began in the mid-1990s when the Internet was in its infancy and Google had not even been conceived. Nowadays my role is split between heading up the content marketing/ SEO department, which has grown considerably over recent years, and overseeing operations including PHP and MySql (Open Source) development for larger, more bespoke applications.

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