Responsive web design - websites that work on mobile devices

06

Sep

2013

Robert Wakefield
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By Robert Wakefield   

How Mobile Has Changed the World of Online Business. It's hard to believe that it has been more than ten years since the dot-com bubble burst. During the late 1990s, it felt as if everyone had an idea for an online business and investors were throwing money at anyone and everyone who asked. By 2001, the landscape had changed dramatically and investors were coming to the realization that views and users were useless if there was no tangible revenue stream. It took several years for the online economy to recover from that loss of confidence.


How Mobile Has Changed the World of Online Business
It's hard to believe that it has been more than ten years since the dot-com bubble burst. During the late 1990s, it felt as if everyone had an idea for an online business and investors were throwing money at anyone and everyone who asked. By 2001, the landscape had changed dramatically and investors were coming to the realization that views and users were useless if there was no tangible revenue stream. It took several years for the online economy to recover from that loss of confidence.

Online Businesses Are Growing Again

Fast-forward to 2013 and we are once again seeing rapid growth in online businesses. UK-based online companies are growing at a rate of around 11 per cent per year, which is significantly faster than the rest of the UK's economy. These companies are selling real products and they're growing because they have access to a whole new customer base - mobile users.

Mobile Customers Spend More

The widespread availability of smartphones with high-speed data connections means that more and more people are taking advantage of the chance to shop online using their phones. Shoppers are browsing Skyscanner while they're at work or planning their next holiday. Or they're checking Quidco for deals while they're walking around their local department store. Business owners that take advantage of this growth in the number of mobile surfers, by embracing responsive web design and making sure their sites work well on all kinds of mobile device, will be in a good position to grow over the next few years.

Barclays recently published a report on the evolution of online business and one of their case studies was Just Eat, a company that went one step further than responsive web design by launching a mobile app for iPhone and Android owners. The app makes it easy for users to find takeaway restaurants near their location and it has generated 800 million in revenue for the restaurant industry in the last year. There are a lot of location-based services in a similar vein to Just Eat, but the market is far from saturated. Mobile location-aware services present a huge growth opportunity for any business.

The dot-com industry is finally starting to mature. Mobile marketing is a small section of that industry, but it is growing rapidly. Now is the time to try to carve out your niche in this area.



About the Author.

Robert Wakefield


My career in SEO and web development began in the mid-1990s when the Internet was in its infancy and Google had not even been conceived. Nowadays my role is split between heading up the content marketing/ SEO department, which has grown considerably over recent years, and overseeing operations including PHP and MySql (Open Source) development for larger, more bespoke applications.

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