Thinking Big With Your Customer Service

28

Nov

2013

Dean Vizer
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By Dean Vizer   

CMS websites by wysi of Berkshire

Customer service is one of the easiest ways to differentiate yourself from your rivals. Providing personalised service, following up on customers after they enquire about your services or contact you with a problem and generally showing that you care about your customers is a simple and effective way of building trust and proving that a customer should choose you instead of your competitors.

Berkshire web designers wysi

Customer relationship management, or CRM, is an essential part of doing business today. There are many powerful CRM tools that can make this job easier by making your record-keeping more efficient and automating a lot of time-consuming tasks.

At WYSI, we are best known for our customer-facing websites, which use the powerful Adobe-core Siteglide CMS to provide everything from simple blogs to fully featured business websites. However, we also have expertise in creating company intranets which you can use to provide your employees with information about processes, quality control and customer service.

Choosing the right tools for your customer relationship management will make it much easier to provide your users with a consistent, efficient and pleasant experience from first contact through to order fulfilment, billing and customer support. Our systems have fully customisable role-based access-control lists that ensure you remain in full control at all times, and your employees are given access only to the tools and systems that they need to do their jobs correctly.

Information Is Power for Your Business

If you are still using a pen and paper system, now would be a very good time to upgrade. Take advantage of the data that you have collected about your customers and use it to improve the service you can give them. Instead of spending a lot of money on paper flyers to post to your customers, email them with notifications about special offers. Use your sales records to find your most loyal customers, and reward them. Track complaints and support requests and use the trends that you discover to provide a smoother and more pleasant end-user experience.

A good customer-facing website is an important part of building your brand, but the technology you use internally is important as well. Investing in your internal network and training your employees to make the best use of the tools that are available to them will pay off as your team becomes more efficient and your customers appreciate the personalised service they receive.



About the Author.

Dean Vizer


Hi, I'm Dean and I'm a Project Manager and Designer here at wysi. I joined the team at Wysi in July 2013 after finishing University (Bournemouth).

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