Web design trends come and go. Here at Wysi, we pay close attention to the latest trends in Web Design and are projecting some interesting turns in 2012. While many aspects of web design will remain the same as in 2011, a few of them might get you thinking about redesigning your website...
Web design trends come and go. Here at Wysi, we pay close attention to the latest trends in Web Design and are projecting some interesting turns in 2012. While many aspects of web design will remain the same as in 2011, a few of them might get you thinking about redesigning your website. The following are the web design trends that we expect to see next year:
Trend 1: The Death of Flash, the Rise of HTML5
It's no secret that many designers believe Flash is rapidly becoming a thing of the past. Even Adobe is no longer backing Flash on mobile systems in favor of the rapidly expanding HTML5.We saw more impressive displays of HTML5 in 2011. Expect to see more in 2012 as more and more designers abandon Flash in favor of HTML5.
Trend 2: Social Media Gets Even Bigger
It’s very rare these days to have any marketing meeting without discussing social media. That’s because it’s helping us reach new audiences, speak to customers and prospects and get valuable feedback. According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, focusing mostly on the three major platforms (Linkedin, Facebook and Twitter).
This year, there were several major updates to the top social media sites, and I am sure many more will follow in 2012. Twitter just released their new brand pages; which allows companies to have a banner and featured video at the top of their page. Linkedin released their advertising product, allowing users to generate more connections and leads. Google Plus was launched this year as well and it continues to gain momentum with their recently added business pages. In the past year, we’ve also seen social media integrated into search results in Google & Bing. And social media is now officially part of the ranking algorithm – being a strong indicator of authority, trust and trends.
Trend 3: Mobile
The mobile world is expanding at an increasingly rapid pace. Smartphone’s are gaining functionality every year and the widely popular iPads and tablets are gaining momentum. Consumers are becoming more dependent on mobile sites and apps for instant access to information, deals and product reviews, causing mobile commerce to also increase. In fact, the latest comScore numbers say that 38% of consumers have purchased a product on their phone. That’s pretty impressive, considering most websites aren’t even optimized for mobile devices. A recent survey showed that the mobile advertising market, will more than double in size. So whether you are selling products or not, make sure, your website is optimized for mobile use in 2012!
Trend 4: Typography
More browsers now days support different font types, which means that you will start seeing more websites using fonts creatively: mixing font types and twisting and molding them into works of art. The CSS3 allows using free and commercial typography that will finally help designers get away from those boring Arial, Verdana and Times New Roman fonts.
Trend 5: Real time analytics will be used more often
With the recent addition of real time analytics to Google Analytics, more companies will realize just how valuable these can be to a company. Although this has been offered in the past, Google sets the standards for many smaller businesses. Now that Google Analytics offers real time data, more and more companies will be using this feature to measure success.
These design trends are just some of the few to keep up with as we move forwards into 2012. This year is unpredictable and nobody can say for sure what to expect. If you are concerned about how the upcoming trends for 2012 might affect your business, we can help! Wysi are specialists in providing web solutions for businesses of all shapes and sizes. But one thing we are absolutely determined to do is make sure YOU get a return on your investment…. At the end of the day a website shouldn’t be a cost – it should be an asset. Let us show you how.
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