What makes a good website

04

Sep

2012

Bronwyn Murgatroyd
0 Comments

A good website is of course very much down to personal taste and can change from person to person. There are however, certain essentials that should be considered.


A good website is of course very much down to personal taste and can change from person to person. There are however, certain essentials that should be considered.


Purpose
What is the aim or objective of the website? Is it general promotion? Is it to sell things directly? – The purpose should be evident within all areas of a site from website visual design to its navigation.


Design
Colours, style, alignments, and visual elements – these are all areas that make up a design. A good design highlights the important areas of a website, making it easy for visitors to find what they want quickly and without hassle.


Content
One of the most important areas of a website – visitors go to web sites primarily for information – every page should have a goal and be specifically aimed with the target audience in mind, both with regards the terminology and the way in which it is presented.


Navigation
Links, menus – the way in which people move between pages within a web site. When arriving at a new website, visitors have a limited amount of patience before going elsewhere. Clear navigation allows customers to find what they want quickly without any undue frustration.


Usability and Accessibility
HTML (the language in which web pages are written) must be properly formed so that the web page is viewable in different Internet browsers such as Internet Explore and Mozilla Firefox. Other issues include the use of flash and high quality images - there's not much good having a fancy website if not everyone can view it.


With the increasing popularity of smart phones and mobile browsing, it has also become important for a website to either provide a specifically designed mobile-friendly version or to ensure the website is displayed correctly in the smaller display area.


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Bronwyn Murgatroyd


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