Why Every Business Needs a Website

12

Sep

2013

Robert Wakefield
(Disabled) Comments

By Robert Wakefield   

Small business owners have to do a lot of work. They have to worry about handling their accounting, marketing and customer service, as well as providing the product or service that is the core of their business. With so many jobs to worry about, it's understandable that the idea of setting up a website might seem too much hard work.

Small business owners have to do a lot of work. They have to worry about handling their accounting, marketing and customer service, as well as providing the product or service that is the core of their business. With so many jobs to worry about, it's understandable that the idea of setting up a website might seem like too much hard work.

Don't Fall Behind

Unfortunately, in today's world of smartphones, iPads and high speed broadband internet connections, if you don't have a website then your company may as well not exist. It doesn't matter whether you're a freelance writer with clients all over the world, or a family-run restaurant that serves only the Berkshire area, a professional-looking web presence is a must-have.

Web Design Doesn't Have to Cost the Earth

During the days of the dot-com boom, getting a website put together was an expensive business, but today that is no longer the case. There are many affordable solutions out there and depending on your needs you can get a simple website developed without spending a fortune. If you want to create a sophisticated online store, or something with appointment-scheduling capabilities, then that may take more time and money. However, a professional-looking blog or online "business card" that explains who you are and what you do and includes a contact form that customers can use to ask for more information need not be expensive.

You will find a lot of companies offering affordable web design in Berkshire and it's a good idea to work with a local firm. Having the option to visit their offices and talk about your needs face-to-face will make life a lot easier. In addition, a local firm will be able to offer you some insider marketing advice that a firm based elsewhere in the country might not think of.

When you are shopping around for a company that does affordable web design in Berkshire, don't just focus on the bottom line. Think about potential extra expenses such as maintenance, hosting and SEO. Just as low-cost airlines often work out more expensive once the extras are added in, low-cost web design firms (which can often appear cheap) can work out to be more expensive in the long run too. Make a list of features and options that you know you will want to take advantage of and look for a designer that offers everything you need at a reasonable price.

At wysi, you'll always find honest professional advice, friendly helpful service and sensible pricing. If you'd like to discuss getting a better web presence for your business or company, just give us a call and we'll give you a nice price.


About the Author.

Robert Wakefield


My career in SEO and web development began in the mid-1990s when the Internet was in its infancy and Google had not even been conceived. Nowadays my role is split between heading up the content marketing/ SEO department, which has grown considerably over recent years, and overseeing operations including PHP and MySql (Open Source) development for larger, more bespoke applications.

Leave a comment

Captcha Image
Comments ((Disabled))