Your Mobile Website Optimisation Checklist




Robert Wakefield
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By Robert Wakefield   

mobile website optimisation

The next time you are on a bus or a train, take a moment to look at your fellow passengers. There's a good chance that most of them will be using a mobile device to text, check their social media profiles or just browse mobile websites. We are a part of a mobile, always connected, generation. As a business owner, if you want to remain competitive you must cater to those mobile device users in the design of your website.

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What Makes a Good Mobile Website?

Mobile devices come in all shapes and sizes. Even the cheapest pay-as-you-go feature phone can access the web, but its QVGA screen is a far cry from the quality and pixel count of the iPad's Retina display. A good mobile website will:

• Scale to suit different screen sizes

• Have a small page size, to minimise bandwidth usage

• Offer intuitive navigation, to require the minimum number of clicks to access useful content

• Not feature auto-playing ads or other wasted downloads

• Have an easy-to-remember URL

• Use high-contrast colours that are easy to distinguish, even on small screens and in less than ideal lighting conditions

• Minimise the number of hyperlinks on each page, so users don't accidentally trigger a page change when they are scrolling through your site

Many of the above points don't just apply to good mobile design, but are best practices for usability and accessibility in general. Remember that not all of your users have high-end PCs and the latest browser.

At WYSI, we specialise in creating mobile websites that work equally well on all platforms, from mobile devices to tablet PCs and desktops. Our websites are powered by the flexible and easy-to-use Siteglide CMS, which means that you can add content to them at any time, and update or upgrade the website as your business expands.

Siteglide-based websites are incredibly SEO-friendly. If you have an existing mobile website which is hosted on a separate sub-domain, then you will find that changing to a single responsive design that works on any device will help to improve your site's ranking in the search engines. Maintaining two versions of your website, one mobile and one desktop, is hard work and waters down your SEO efforts. Switching to a "design once, view anywhere" mentality makes it much easier to look after your website and offers a smooth and consistent user experience for your customers.

About the Author.

Robert Wakefield

My career in SEO and web development began in the mid-1990s when the Internet was in its infancy and Google had not even been conceived. Nowadays my role is split between heading up the content marketing/ SEO department, which has grown considerably over recent years, and overseeing operations including PHP and MySql (Open Source) development for larger, more bespoke applications.

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