How important is a domain name?

Very! Choosing your domain name (website address) is not as easy as you might think, and you should take time over this important step of the online process. Google reads the entire URL (also known as URI, such as www.yourdomain-name.com/Your-Product-Category/Your-Product). Choosing a domain carefully and including likely search keywords will increase your search engine rankings. For example www.houses-for-sale-in-london.com rather than www.estate-agent-name.com.

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