7 ways to engage visitors on your homepage: Part 1

Your website says a lot about who you are as a company. Your homepage often creates the first impression your potential customers have of your business. This is why it’s crucial they have an experience that’s as engaging and enjoyable as possible. The longer they stay on your site, and the more pages they visit, the more likely they are to become a customer.

To effectively build a website that engages your customers you must have a good understanding of your target demographic. Knowing who they are, their interests and their motivations for visiting your site will all help you to start to build an accurate picture of who you need to appeal to. There are also lots of more general best practices that can be applied to all sites. Here I'll share the first 4 of the 7 most important ones with you.

Be Mobile Friendly

The amount of time spent browsing the web on a mobile device increases every year, as does the number of people with access to a smart device. Users are also now far more likely to view your website on more than one device while carrying out a single action. This means creating a scaled back basic mobile site no longer suffices.

A good mobile experience is no longer an added convenience for a minority of visitors, it’s now an essential part of your online presence, and the main way the majority of visitors will interact with your business.

A professionally built responsive website provides the user with the desired experience regardless of device. It must do this seamlessly and quickly to ensure a positive user experience. Rigorous testing on as many different devices as possible will help to ensure all of your interactive elements, such as contact forms or selection menus, work how they should.

Content Is Still King

Content has been a top priority for businesses for a long time. Good content is interesting and informative to your customers. It offers them information of value, which not only engages them but also increases your company’s authority.

Quality definitely beats quantity when it comes to website content. Google gets smarter with every update, and creating high-quality, informative content is the only way to truly future-proof your strategy.

While you want your content to be aesthetically pleasing, you also want it to be clear, concise and easy to read. It should convey your brand while directing the user towards your ultimate goal.

Be Interactive

Getting a potential customer to perform an action on your website changes them from an observer to someone who is interacting with you. This can shift their mentality towards your site a little further down the sales funnel.

There are many ways you can entice a user to interact with your site. You can ask them to sign-up to a newsletter, or use a competition as an incentive. Asking them to provide a product review or website feedback lets them know their opinion matters. Having a live chat feature lets them know you’re there for them and adds a more human touch. Some companies have also used simple estimate calculators to engage their customers.

The correct usage of media on your site is important; it can help to break up the content and provide additional routes for increased engagement. Each of us has particular types of stimuli that we are more susceptible too, so selecting a media type that fits your market segment is crucial. Using pictures and videos appropriate to your brand provides a visual and audio reinforcement of your message.

Use professionals

Completing a successful website build, that not only looks stunning but also delivers every aspect required to have an engaging site, requires hard work by skilled professionals. Here at Wysi, we take pride in building projects that meet our client's needs, that's why we show you the work we've done on our work page and show you the feedback from the people who matter most- you, the client.

Get in touch today and see how we can add value to your business.

Martin Sanderson

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