Getting the most from your website

Today, simply having a website is not enough to attract the attention of a prospective customer. Almost every business has a presence online, and it takes a truly special and polished design to make a website stand out. At WYSI, we pride ourselves on being affordable web designers that help local businesses to get the most out of their websites. We understand that every business has unique needs, and are always happy to work with local companies to improve and update their websites, and enhance the performance of their online marketing.

A good website is more than just an online business card. Consumers interact with businesses in many different ways, and it is important that you facilitate that through your website design. This is especially important if you have a bricks-and-mortar premises. Your visitors don't want to admire the skills of your graphic designer. Rather, they want to find out some simple information, such as:

  • Your exact address
  • The store's opening hours
  • Your phone number
  • Your email address
  • The price of a given product
  • There's no need to obsess over creating a beautiful-looking website with flashy transitions and animations. That's really not 2014, it's not what your customers want and it's certainly not what Google wants! We are affordable web designers who offer professional, business websites which deliver from a functionality point of view. Our primary focus is on the following:

  • Responsive (looks good on mobile and desktop devices)
  • Fast-loading
  • Easy to navigate
  • Provides all of the information customers want to know
  • Features such as contact forms and interactive maps are useful, but you should try to have important details such as contact information clearly displayed in text as well. Remember that not everyone is using a fully featured web browser, and you risk alienating a prospective customer if you do not make it easy for them to get all of the information they need in just a few mouse clicks or swipes on their phone's screen.

    At WYSI, we specialise in providing flexible CMS-based websites based on the Siteglide framework, which was created by Adobe. This industry-leading framework is tried and tested and is used by many major brands. By using Siteglide, you present your brand in the best possible light online and give your visitors an enjoyable browsing experience while ensuring that they find everything they need to know quickly and efficiently. At the same time, you'll find management of your business website is much easier using Siteglide - everything is under one roof, with one log-in. We think that's really cool.

    Luke Wakefield

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