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How to run a successful blog on your website

Luke Wakefield - Tuesday, April 23, 2013

We look at the basics of launching a blog on your website and, most importantly, how to get it right from the word go.

Blogging is becoming one of the most successful ways to connect with your customers. It gives them a regular insight into how business is going for you and allows you to update them on your current deals and offers, without feeling like a hard sell.

Let's look at how you can enjoy plenty of success from blogging by getting it right from the off.

Get the tools

The first thing you need to start a blog is... a blog! If you currently have a website and it's not run by a content management system, it might be a good time to consider a fresh web design package. These days, good web packages come complete with the option to launch a blog at any time.

When you invest in a website with a good CMS, it is a total breeze to add blog posts to the website yourself, rather than paying your web design company by the hour to update it for you. Plus maintaining the rest of your website is a piece of cake when you have access to a good CMS.

Don't confuse the purpose

A lot of companies get blogging so wrong. They forget to identify what a good blog is, and their readers quickly lose interest.

In order to tick the blogging boxes, your posts have to be interesting. It's no good simply posting up a link to your seasonal sale if you're not going to include some rich content that'll have people wanting to know more about your offers. A good blog post will be wittily written, punchy and above all, relevant and interesting to the reader.

So if you do have a seasonal sale, try writing a blog post about one of your most popular products and the difference it could make to your customers' lives. Your main reason behind writing the blog post should be to inform, rather than to sell. Try writing an instructional piece for a regular problem that your product solves.

Get the writing right

Your blogs have to be well written if you're going to put the right message across. A blog post that's laden with errors is not going to convince readers of the quality of your business.

Identifying your strengths is part of being a good businessperson. If writing is not one of them, just admit it! And get someone else to write the blog posts for you.

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