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A Wysi review of 2011

Luke Wakefield - Thursday, December 22, 2011

s a technology company we love to look forward to all the new exciting things happening in 2012 but as a business it’s important to reflect on the year that has passed. 2011 has been a great year for Wysi in many respects and we thank our clients for their support and custom. It’s been a year of growth and maturity which has allowed us to plan very positively for 2012. 2011 hasn’t been without its problems and new challenges but we’re very pleased to see we’ve risen to the challenges and are stronger as a result...

As a technology company we love to look forward to all the new exciting things happening in 2012 but as a business it’s important to reflect on the year that has passed. 2011 has been a great year for Wysi in many respects and we thank our clients for their support and custom. It’s been a year of growth and maturity which has allowed us to plan very positively for 2012. 2011 hasn’t been without its problems and new challenges but we’re very pleased to see we’ve risen to the challenges and are stronger as a result. 

It’s very easy to ignore the good bits so I’d like to mention a few wins of 2011. We won Newbury Showground (NDAS) as a client back in April and they have recorded great results since having the new site. At the same time we also won a project with Chatham House (ECRAN) and worked closely with one of our partners to deliver that within 2 weeks! We aim to launch our full portfolio early next year to show all our other work. We have also improved internally having taken on Bronwyn, Project Manager and Lead Designer, and Matt Walter, Lead Developer. We have also launched our new website which not only shows our brand facelift but also focuses on our core products and services. It’s still a 10th of what we want it to be but now it’s live we’re making gradual improvements as part of our 2012 roadmap. 

As always transparency and openness is key to us so we also wanted to highlight a few of the issues we’ve faced this year. I think this is a common answer for most businesses but time has been our issue! If we’re honest we’re a bit too giving and need to streamline our support. We’ve made good improvements from 2010 but we plan for 2012 to be the year where our customer support really is second to none without it holding us back. Another problem area is communication online. We 100% believe the internet can help most small businesses succeed but we’ve not done enough to practice what we preach. As with any business, customers come first, but it’s important we show that a small business can overcome these issues and grow online. Keep an eye out for big developments in 2012! 

I also wanted to quickly touch on what’s happened in our industry in 2011. I think it’s been quite a tough year for some and we have heard of many companies not making it. We believe that small businesses are now much more aware of what’s available and will pick a company that can offer the range of services that they need as part of a long term relationship. Small businesses are realising there is a lot more to their online presence than just a few designs and need proof that a company can deliver what’s required before committing. We’re seeing many graphics companies switching to online offerings and many very small companies trying to offer it all themselves. Whilst I’m sure this is achievable we believe small businesses need a company with a balance between design, development and marketing from a business perspective. It is becoming increasingly hard for smaller, more specialist companies to offer this and will lose clients to the companies that can. 

To summarise 2011 has been a great year for Wysi giving us the strength and stability to plan for a very positive 2012. We want to focus on our customers first and ensure we can provide the best service possible. We have a great client base and we thank you all for choosing to work with us. We hope we have helped make 2011 a positive year for you too and we welcome your suggestions for how to make 2012 even better. Our aim as always is to build and maintain strong working relationships so feedback and analysis is a key element. We wish you a very Happy Christmas and hope you enjoy a break before getting stuck into 2012!
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