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Brochureware sites - an online presence the easy way

Luke Wakefield - Tuesday, March 12, 2013

There isn’t a company in the world that wouldn’t benefit from having a web presence. For many years, it was the ideal option for businesses with enough cash to afford it. But nowadays, if you want to succeed in business, having a website is an absolute must.

There isn’t a company in the world that wouldn’t benefit from having a web presence. For many years, it was the ideal option for businesses with enough cash to afford it. But nowadays, if you want to succeed in business, having a website is an absolute must.

If a customer searches for you online but cannot find you, they’re highly likely to land in the laps of your biggest competitor instead. If you want to succeed, that’s a fairly large risk to take.

But you needn’t invest tens of thousands of pounds in an all-singing, all-dancing website that does more than you need. Many companies today are building ‘brochureware’ websites that, as the name suggests, simply contain all of the information from their existing marketing communications. They don’t need any fancy features or functions, just good old-fashioned information for their customers.

Content management systems

The content of brochureware sites doesn’t change very often. Because of this, most companies like to take over control of the website’s content so that they know they can modify it in the future if the need arises.

The term for this is having a ‘content management system’ or CMS. Having a CMS is of huge benefit to companies like these. It might be that their prices change by a pound here or there and the site needs to reflect this change. Is it really worth hiring your web design agency for an hour to make such a minor change?

Being able to log in and use a simple CMS to make these changes yourself is far preferable and worth the initial investment.

Packages

Because of the above, most good web design agencies offer packages within their list of services. By bundling the very basic requirements of most companies, they can cut costs and man hours and therefore make the whole thing more economical. These savings are passed on to you in the package prices.

A basic package will include your hosting, domain (web address) registration, design and a CMS backend. There will be some attractive extras such as social media sharing and cookie notifications. These will have been chosen specifically as they’re considered ‘musts’ in this day and age of websites.

Take the first step

If you’ve decided to take the plunge and get a website built, it can be a bit overwhelming if you’re not sure where to start. This is why it’s a great idea to book a consultation or just phone up for a chat.

Good web designers won’t blind you with jargon; they’ll listen to you and help you decide on the most economical package for your business.

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