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Creating a Search-Engine-Friendly Website

Robert Wakefield - Monday, December 02, 2013
SEO friendly web design Berkshire

The Google Hummingbird update has made many website owners take a closer look at the quality of their website's SEO. If you feel as if your website is not getting as much traffic as it should be, or you're looking to get a web presence for the first time and aren't sure where to start when it comes to SEO, this quick guide to making search-engine-friendly websites may help you.

SEO web design by wysi of Berkshire

Killer Content for Good SEO Rankings

Clear, concise and engaging content is an essential part of modern SEO. Having the right keywords in your copy is important, but outdated keyword-stuffing techniques aren't enough to bring in quality traffic. For the best results, set a schedule for posting new content and stick to it. Your users are more likely to come back and check out your website if they know that you update it every Wednesday.

The most recent Google updates penalise websites that are thin on content. If your website is a deep and complex maze of categories and sub-categories, with only a small amount of content on each page, then your rankings could be suffering because of that.

Local Links to Build Domain Authority

Try to earn links from local businesses, and engage with social media to get a following in your local area. You don't have to exchange links with direct competitors. Working with complementary or related businesses can be a more effective way of expanding your audience. We get a lot of people asking for Wiltshire web design quotes because we have a working relationship with several businesses in the area. You can do something similar with businesses that relate to your niche. Hotels frequently refer guests to good restaurants, and a garage may recommend an auto parts store.

Responsive Design to Engage More Visitors and Please Google

Google puts a lot of importance on websites being mobile-friendly, and you cannot afford to ignore smartphone and tablet PC users. Mobile search traffic is expected to exceed desktop search traffic by 2015. At WYSI, we create websites using the Siteglide framework, which is flexible, customisable, and responsive by design. Siteglide-based websites will work with any modern device, so you don't have to worry about maintaining desktop and mobile versions of your website.

If you're shopping around for web design quotes in Wiltshire, Berkshire, Oxfordshire or Hampshire, feel free to contact us with any questions that you may have. Our team of designers is always happy to answer questions and discuss your company's needs with you.

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