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Five Reasons to Invest in Mobile Web Design

Robert Wakefield - Monday, January 27, 2014

The web is going through its next big evolution. Today, almost every company, large or small, has a website, but many of those websites are based on old, outdated designs that are not particularly user-friendly and are certainly not suitable for use on mobile devices. If that sounds like your website, then now is a good time to start shopping for an affordable mobile web design company, before you get left behind in the race to acquire the mobile generation of consumers.

Justifying paying for a new website design isn't always easy, especially if your company's leaders think of a website as something you buy in the same way you buy machinery or bricks-and-mortar premises. Here are a few reasons why it's worth updating your site.

1. Mobile Traffic Is Growing Rapidly

There are more than two billion web users in the world, and by 2015 there will be 2.1 billion smartphone users. When almost all of your audience has a smartphone, how can you justify ignoring them?

2. Mobile Users Are Not Patient

According to a survey conducted by Compuware, 74% of web users will hit the back button on their browser if a site takes more than five seconds to load. A large portion of the UK has 4G internet access, but there are still a lot of people stuck on slower connections. You cannot afford to alienate those users.

3. Google Wants You to Use Responsive Design

Google is placing a lot of emphasis on responsive design. In one of its recent algorithm updates it started to track which websites are designed to cater to mobile users. Companies that do not offer fully featured mobile websites will suffer in the SERPs.

4. Responsive Sites Are Future-Proof

Mobile search traffic is expected to surpass desktop search traffic within the next year. Instead of waiting for that to happen, work with affordable mobile web design companies such as WYSI to make your site mobile-friendly today. Responsive designs are not an either/or proposition — they work for everyone, regardless of their chosen platform.

5. Your Competitors Are Already Investing in the Future

Many consumers perform product research on one device, talk to their friends on another and complete transactions on a third. Those users expect a consistent experience across all devices, and millions of companies are already providing exactly that. Don't get left behind.

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