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Optimisation - That gets you seen

Bronwyn Murgatroyd - Wednesday, August 17, 2011

The days of just 'seo-ing' a website and forgetting about it are long gone, make no mistake. Your competitors will immediately up their ante and Google will bring in another update, and before you know it your precious money has been wasted.

There are many different factors that will determine your website rankings. Your Keywords, content, coding and lots more. But what many people fail to remember is that keeping your ranking is a job within itself, especially in a competitive market!..

The days of just 'seo-ing' a website and forgetting about it are long gone, make no mistake. Your competitors will immediately up their ante and Google will bring in another update, and before you know it your precious money has been wasted.

There are many different factors that will determine your website rankings. Your Keywords, content, coding and lots more. But what many people fail to remember is that keeping your ranking is a job within itself, especially in a competitive market! We have seen time and time again, people have obtained a good search engine ranking and think "That's it jobs done", but really that is half the job. The rest of it is to keep your website ranking and to stay one step ahead of your competitors.

The first thing to look at would be your content. Search engines such as Google love text content, the more of it the better, and the more frequently it is updated the better. The best way to do this is to add a company blog to your website. Within this blog you can write about goings on within your company and general news and announcements that relate to your business sector. This increases your website's page count, the amount of content on your website and can also be useful for people visiting your website.

For further details of how SEO can be integrated into your business, contact our sales team or leave us a message with details of your request on our contact form
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