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Responsive Web Design by Wysi of Berkshire

Robert Wakefield - Wednesday, September 25, 2013

London Leads The Way for Online Business Growth: don't let your business get left behind.

According to a recent report published by Barclays, London and the South East of England are leading the way when it comes to the growth of online businesses. The report shows that online businesses in those regions grew almost two per cent more than those in the North over the last three years. A large part of that growth was down to the fact that businesses in the South are more likely to have embraced the popularity of mobile devices and hence are in a better position to capitalize on rapidly increasing mobile search rates.

Mobile Will Soon Outstrip Desktop

If the current rate of growth continues, mobile search traffic is set to outstrip desktop search traffic by volume in 2015. The most successful businesses in the South East understand what this means and are preparing their websites for the mobile revolution. You can do the same thing, if you take advantage of companies offering affordable responsive web design in the Thames Valley.

What Is Responsive Design?

Responsive web design is the term used to describe sites that are optimised to look good on all devices. A responsive website will re-arrange itself so that the most important information is clearly displayed whether you are accessing the site on a tall, thin mobile phone, a widescreen computer monitor or a mid-sized tablet PC.

It is particularly important to have responsive web design in the Thames Valley because, as the Barclays report shows, online stores are big business in that area. Mobile adoption is strong in big cities and the companies that cater to mobile users are the ones that will continue to grow in the next two or three years.

Social Is the New Word of Mouth

Word of mouth has always been a powerful marketing tool and use of social media amplifies the effects. Instead of telling people about a great new restaurant face to face, customers will post about it on Facebook, or review it on Foursquare. You can capitalise on this by making it as easy as possible for people to share, like and Tweet about your site and your business.

The Barclays Evolution of Online Business report shows quite clearly how much potential online businesses have. More than 65% of small-business owners in the UK see their website as being the channel that offers the biggest potential growth for them. Don't let your business get left behind.

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