Web design and marketing news Wysi Berkshire

Keeping small businesses up to date on business online, including web design, web development, web marketing, digital marketing, SEO, and much more

Why users are leaving your website and how to fix it!

Bronwyn Murgatroyd - Monday, March 18, 2013

When planning a website, we find that many people tend to forget one key stakeholder; the website visitor. It's easy to design a website that you feel works for you and makes sense to you. But where does that leave your website visitors, your potential clients?

When planning a website, we find that many people tend to forget one key stakeholder; the website visitor. It's easy to design a website that you feel works for you and makes sense to you. But where does that leave your website visitors, your potential clients? Below are some examples of what not to do when designing your website.

Slow loading speed

Slow loading speed is one of the main reasons why vistiors leave a site. If your web pages take a long time to load, you're in trouble especially if you happen to have an ecommerce website.

Solution; optimise your website for all major browsers and devices, ensuing that every page loads quickly.

Bad Navigation

Nothing frustrates a user more than a website that's hard to navigate. Complex or inconsistent navigation can cause users to feel helpless, confused or angry - certainly know the emotions you want potential customers to be feeling.

Solution; Your website navigation should be logical and easy to use. Try grouping navigation elements in a central area. For longer websites why not try adding a sitemap.

Having a bad content structure

Having a bad content structure on your website can destroy your conversion and retention rates. Many sales are lost each day as customers can't find what they are looking for

Solution; Don't have your visitors fish around for the content they're looking for, simply group similar content in a clean, concise manner and consider using bold headings in addition to highlighting certain keywords that visitors may be searching for.

Poor readability

Bad fonts, non-white backgrounds, insufficient white space, colour links, and excessively long paragraphs can alienate visitors from an otherwise high quality and informative website. A bad layout and an overwhelming density of ads per page can aslo decrease readability.

Solution; When it comes to presenting your content, stick to the accepted web conventions

Not sure if your users are leaving your website? Why not speak to us here at Wysi and we can do a FREE website audit.

What your web designer will want to know

Bronwyn Murgatroyd - Monday, March 11, 2013

If you're thinking about giving your website a makeover or you're wanting to launch a new business, then do your homework before you meet a potential web designer.


There's a very long list, but the basics to get you off to a good start are in three categories;

  • Functionality - what do you want the website to do
  • Aesthetics - What do you want your website to look like
  • Purpose - What would you like your reader to do

  • Functionality

    Functionality should be a key consideration in any website design. Visitors to poorly-constructed webpages are left feeling confused and uncertain when trying to navigate the site and can view a company as amateurish or even untrustworthy and not worth doing business with because of this.

    It's worth sketching out how you see the pages being arranged, whether they should be on the main menu or in a subsection. Functionality includes things like online shopping, downloading documents, interactive forms, sign up boxes, video, audio and other things that affect the experience the user has.

    Aesthetics

    There are many ways to set up the look and feel of your site - using colour, images, different layouts and techniques such as using frames or tables. The most important aspect though is to decide what look you want for your website and apply that look consistently. In order to help your designer get it right, browse a list of sites you like and more importantly, think about why you like them. If you like nice crisp and uncluttered white sites - and your web designer knows that - you won't end up with a dark, ornate site that you dont like!

    Purpose

    When you are designing and building a website you need to have a definite purpose in mind. Ask yourself what you would like visitors to do on your site as there are many potential purposes for a website including getting people to read and comment on your blog, sign up for a free tips download, register for a course or webinar, provide feedback, ask for more information or just pick up the phone and call you.

    Unless you know what you want it to do, you'll have no way to measure how well it's working. If you're armed with this information when you meet to brief your designer you will have a much better chance of getting the website you want.

    Knowing what your end goal is can help us here at Wysi design or retool your site to be the most efficient, exciting, and popular site possible! Why not let us know how we can help my giving us a call today!

    Why a small business should have a website.

    Bronwyn Murgatroyd - Friday, March 01, 2013

    Do you have a small business? Are you wondering whether or not you should have a website? The answer is yes, you should. Having an online presence is your business card to the multitude of people who are online searching for the product or service you are offering. Any and every type of business can benefit from having a web presence, and the following are just a few points you should consider when starting your online presence

    Do you have a small business? Are you wondering whether or not you should have a website? The answer is yes, you should. Having an online presence is your business card to the multitude of people who are online searching for the product or service you are offering. Any and every type of business can benefit from having a web presence, and the following are just a few points you should consider when starting your online presence

    Do you have a CMS?

    Content Management Systems are used by many of today's websites. It allows users to be able to edit the content of their website without having any programming knowledge. If you are paying someone to design your website then make sure it has a CMS. Otherwise, ever time you need to make a change you will have to pay the designer to do it for you.

    Use Social Media

    Ok so everyone is using social media, but even if you don't have a unique or interesting service, having a social media account such as Facebook which will help you connect with a larger audience as well as have a positive impact on SEO which is very important.

    Testimonials

    Testimonials are incredibly important for small businesses which, unlike big brands, you cannot count on a strong brand recognition and therefore need to rely on other elements to gain trust from potential new customers. Displaying some good testimonials from clients will show your perspective client that you are trustworthy and have the experience they are looking for, therefore inspiring them to choose you over a competitor.

    Imagery

    The vast majority of users only briefly scan websites for useful information without actually fully reading a web page, this is where images come into play; great looking pictures of your premises or products will allow visitors to see straight away what's great about your business and further their trust in your company.

    Show them you care

    First impression are everything. If you, a potential customer, look up a small business on the web and either find no website or one that is quite outdated, would you be inclined to visit the business? Probably not, and neither would others. Having a fresh, updated website gives a small business credibility in the eyes of the consumer, and shows that they care about their customers.

    Get the experts in

    Creating a website is easy and there are many applications out there which enable you to do it for free yourself. But the results are nearly always poor as well as not being set up properly for users to intuitively find their way around.

    At Wysi we provide a different service which offers you the chance to pick a package that suits your budget. You can also access our powerful content management system to adjust your site and add/delete content for all your business needs.

    5 New Web Design Trends for 2013

    Bronwyn Murgatroyd - Thursday, February 21, 2013

    Can you believe that February is nearly over? 2013 is definitely steam rolling ahead with no signs of it slowing down, just like the ever changing web design world and that's why we think it's important to list out some of the innovative website design features we've come across.



    Can you believe that February is nearly over? 2013 is definitely steam rolling ahead with no signs of it slowing down, just like the ever changing web design world and that's why we think it's important to list out some of the innovative website design features we've come across.

    Responsive Design




    From mobiles to tablets, users are visiting your sites from and increasing array of devices and browsers. Is your website ready? It's glaringly obvious that technology has moved and continues to move to more mobile and tablet devices.


    With the evolution of smart phones and tablets, users are accessing the web via mobile devices more than ever. Responsive design allows you to have one website that is cable of recognising the size of the screen and is able to adapt its layout accordingly. Therefore there is no need to host and edit two websites anymore!

    Full Page Backgrounds



    It's becoming more common to find websites with full page background images, it's an effective way that will certainly grab your visitors attention as well as being a great way to create a personal relationship with your website visitor. Visuals are very effective triggers for emotions, bounding people to your site. For example take a look at one of our latest sites thats gone live - McFarlane Telfer and see for yourself.


    Fixed Navigation
    When it comes to reading a long blog post or browsing through a single page design, it can be a real pain having to scroll to the top of the page in order to continue navigating around the rest of the website. Not to worry, this problem is easily solved through the use of a fixed navigation bar. This way the primary navigation is always accessible on screen no matter how far down the page you've ventured.

    Adding a video to a Landing page
    With such little time to capture your site visitor's attention, a block of text explaining your products and services is imperative for the life of your site. Why not consider creating a landing page video that draws in the attention of your users.

    Take a look and see how it works by clicking here

    Large Buttons
    With more and more internet time being spent on phones and tablets and without a mouse to click with, it's safe to say that the size of buttons on touch screens will grow in 2013. Usability and efficiency is key in pleasing your viewers, having them tap the wrong button because it's to small is annoying and inconvenient. With the growing number in touch screen users, it's only natural to make the buttons more useful for your user.

    Need help with updating your website to keep up with the trends for 2013? Why not contact us at Wysi and we will be more than happy to help!


    What makes a good website

    Bronwyn Murgatroyd - Tuesday, September 04, 2012

    A good website is of course very much down to personal taste and can change from person to person. There are however, certain essentials that should be considered.


    A good website is of course very much down to personal taste and can change from person to person. There are however, certain essentials that should be considered.


    Purpose
    What is the aim or objective of the website? Is it general promotion? Is it to sell things directly? – The purpose should be evident within all areas of a site from website visual design to its navigation.


    Design
    Colours, style, alignments, and visual elements – these are all areas that make up a design. A good design highlights the important areas of a website, making it easy for visitors to find what they want quickly and without hassle.


    Content
    One of the most important areas of a website – visitors go to web sites primarily for information – every page should have a goal and be specifically aimed with the target audience in mind, both with regards the terminology and the way in which it is presented.


    Navigation
    Links, menus – the way in which people move between pages within a web site. When arriving at a new website, visitors have a limited amount of patience before going elsewhere. Clear navigation allows customers to find what they want quickly without any undue frustration.


    Usability and Accessibility
    HTML (the language in which web pages are written) must be properly formed so that the web page is viewable in different Internet browsers such as Internet Explore and Mozilla Firefox. Other issues include the use of flash and high quality images - there's not much good having a fancy website if not everyone can view it.


    With the increasing popularity of smart phones and mobile browsing, it has also become important for a website to either provide a specifically designed mobile-friendly version or to ensure the website is displayed correctly in the smaller display area.

    Designing a successful ecommerce site.

    Bronwyn Murgatroyd - Thursday, July 26, 2012

    Here is a list of what we believe are essential tips for designing ecommerce websites, that will help you design a site that is user friendly and high on conversion.

    Provide the best user experience

    Structure your website for the best user experience. Remember that your website isn’t an information website, users are going to be searching for goods and you are hoping that your ecommerce website is going to convert.


    Here is a list of what we believe are essential tips for designing ecommerce websites, that will help you design a site that is user friendly and high on conversion.

    Provide the best user experience

    Structure your website for the best user experience. Remember that your website isn’t an information website, users are going to be searching for goods and you are hoping that your ecommerce website is going to convert. This can all start with initial user experience.

    Simple Navigation

    Keep your navigation simple so that users can easily browse products by categories, brands etc. make it easy for them to find the product they want, rather than hard.

    Search Bar

    Always design your ecommerce website to include a search bar, a user should be able to find the search bar easily so that they can search for products based on their names or product IDs.

    Branding

    Have a well designed banner/header for your website that clearly states your trading name. You can use your logo and use this as an opportunity to display what your ecommerce store is all about.

    Promotional offers

    Make sure to put your promotional offers on your homepage, by displaying products on sale or promotional offers. Your homepage can make a visitor want to look more. Everyone enjoys saving money so use this as a way to entice them into browsing your website more.

    Products page

    Take time making the perfect product page. This is going to be the actual selling point to the customer so it is vital that it looks the part. Make sure you have multiple product images and the relevant information that will make a visitor wants to buy the product.

    Visible shopping cart

    The user should have visibility of their shopping basket at all times. This will let them see what they have already brought and how much they have spent. With out being able to see this they might order more products or forget certain items and become frustrated with your website.

    Promote other products

    Design your product page so that you can promote other products that the customer might be interested in, this is a great way to grab extra sales through very relevant products.

    For more information on ecommerce why not contact Wysi today!

    The best way to build your website.

    Bronwyn Murgatroyd - Monday, July 16, 2012

    All businesses want their website to enhance their professional reputation. A credible website, with plenty of loyal visitors, can repay its investment many times over.

    A professional website – without bright or clashing colours, amateurish looking graphics and unusual fonts will make any business look good. Make your site clean and simple, with just a couple of bold images per page, easy-to-read text and a tasteful colour scheme.



    All businesses want their website to enhance their professional reputation. A credible website, with plenty of loyal visitors, can repay its investment many times over.

    A professional website – without bright or clashing colours, amateurish looking graphics and unusual fonts will make any business look good. Make your site clean and simple, with just a couple of bold images per page, easy-to-read text and a tasteful colour scheme.

    Social networks such as Twitter, Facebook and LinkedIn are a great way to build a community of interested followers, making your business and your website more popular.

    Remember that you’ll need to put some time into maintaining your presence on social media and really taking part in conversations – it’s better to update one site regularly than to try to use all of them infrequently. 

    For search engines, links from other sites to yours (called ‘backlinks’ or ‘incoming links’) act as a sort of ‘positive vote’, building credibility. The more relevant and well respected the site that links to you, the greater the effect.

    To build backlinks you could;

    1. Post on forums and get involved in online discussions, linking to relevant content on your site

    2. Submit your website to free online and trade directories

    3. Ask to be listed in the directories of any trade associations you belong to

    4.Contact relevant sites (such as local, non-competitor businesses, or your business partners), asking if they could link to you in return for you linking back to them

    5. Issue press releases and take part in events such as trade shows, which could attract online media coverage

    Finally, the best way to build credibility and popularity in a website is simply to provide great, useful or entertaining content, which is regularly updated.

    If you do this well, people will keep coming back and ideally also share your content with their friends increasing traffic, building and enhancing your business reputation.

    Website maintenance saves time and money.

    Bronwyn Murgatroyd - Wednesday, February 22, 2012

    When was the last time you changed the content on your website? Has it been days? Weeks? Well, if you are anything like most website owners out there, it's probably been several months or even years since you really made a significant change to your site. In order for a website to work to its full potential it needs to be cared for by regularly adding and updating content...

    When was the last time you changed the content on your website? Has it been days? Weeks? Well, if you are anything like most website owners out there, it's probably been several months or even years since you really made a significant change to your site. In order for a website to work to its full potential it needs to be cared for by regularly adding and updating content.

    Keeping your website fresh accomplishes several goals. The obvious one is that it gives your visitors a reason to come back to your site often. Suppose you offered a free article once a month on your site that was of interest to people in your industry. Not only would you increase your repeat visitors, but chances are they would help spread the news to their friends and colleagues, creating a new pool of visitors to your website. Another benefit to updating your website frequently is that it could help increase your search engine ranking. Search engines like to come back to your site and see more and more keyword rich content every time they visit and will reward you accordingly.

    If you are serious about increasing the overall value of your website, we offer several ways in which to help you maintain your content and keep it fresh. Below is a detailed description of each of our website maintenance service options to ensure you stay ahead of the curve!

    Content Management System (CMS)
    If you like the idea of being able to perform website editing yourself, our content management system allows you to quickly and easily maintain your entire site including adding, editing and deleting content and pages. Our content management system is extremely user friendly and comes with an easy to follow online video tutorial as well as personal training from Wysi!

    Website Maintenance Contract
    
If you’re like most business owners, you’re extremely busy. If you don’t have the time or interest in updating your website, performing maintenance and editing, we can help. Whether you need to update web content monthly, quarterly or annually, we have a website maintenance contract for you guaranteed to save time and money. Wysi will put together a website maintenance contract that best suits your needs so you are never overpaying for time that you don’t use. 

    Hourly Website Editing
    
If you have basic needs and only make changes to your site occasionally, our hourly website editing is a perfect fit. This gives you the luxury of having a website maintenance company on staff at your beck and call without the expense of having to pay retainers or monthly fees for time that you may not even use. Your changes will be done quickly and accurately and best of all, you won’t have to worry about it anymore.

    Position yourself well – take the necessary steps to properly maintain your website so you can get more visitors and sell more of your products and services. For more information about our maintenance service options, please contact us today!

    New Year Resolutions for your website

    Bronwyn Murgatroyd - Monday, January 16, 2012

    The New Year is a great time to take a long hard look at the importance of your website to your business and how you’re utilising the power of the web to increase profits and revenue streams.

    Whether you run an online shop, you’re a painter and decorator looking for new work, you run a recruitment company or you are a property business, there will be a number of people making resolutions, which means your services, and products could be in increased demand...

    The New Year is a great time to take a long hard look at the importance of your website to your business and how you’re utilising the power of the web to increase profits and revenue streams.

    Whether you run an online shop, you’re a painter and decorator looking for new work, you run a recruitment company or you are a property business, there will be a number of people making resolutions, which means your services, and products could be in increased demand.

    This, combined with your own plans for business development and renewal online, can re-invigorate your company and take it forward going into the spring.

    Here are 10 resolutions you should make that could help drive your business forward and improve your prospects in 2012.

    Resolution 1. Update your website regularly

    Show authority in your niche by sharing experiences and success stories on your website. Keep your target audience informed about the latest developments in your industry.

    Resolution 2. Invest in SEO

    Search engines show websites to searchers by trying to understand their intent based on keywords they use. Visitors searching for information or solutions your business offers use some keywords. Your search needs to show up for these keywords on the first page.

    Resolution 3 – Go Local

    Local listings help target your services or products to users by specific location. It is perfect for location focus businesses. Local listings have the facility to give reviews and rate businesses. Positive customer reviews are great for your business

    Resolution 4 – Understand Visitors with Analytics

    An analytics tool will provide you with key information like number of visitors, number of pages viewed, bounce rate, most visited pages, leading sources, traffic and much more. The data provided can be used for better marketing, improving your search engine optimization and improving your website.

    Resolution 5 – Get social with facebook

    Businesses have a great opportunity to use Facebook along with their website as an effective marketing tool. You can create a platform where your customers can come together, communicate with them, share news, receive feedback and provide customer service.

    Resolution 6 – Use Twitter Effectively

    Twitter has over 190 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. The best thing is that Twitter can be used online, through your mobile, through desktop applications anywhere, anytime. Things you should do to your twitter account is, create a custom background for your profile and broadcast your offers, success stories and news regularly.

    Resolution 7 – Leverage the power of social media

    Social media tools empower users and business owners with ways to propagate ideas. The tools provide innumerable opportunities for gaining word of mouth and going viral. Whether it is an interesting link, a presentation, photograph or a video clip use social media to share, promote, comment on, vote and do more.

    Resolution 8 – Stop using flash in your website

    Growing support for the new version of HTML called HTML5 with support from powerful players on the web including Google, Microsoft and Apple is one factor. The other is the rapid growth of smart devices including mobile phones, tablets and net books to access Internet. You should utilize upcoming web standards like HTML5 and phase out redundant ones like Flash.

    Resolution 9 – Make your website Mobile Compatible

    More than one third of web users use their mobile devices to access the Internet. Usage of Smart Devices like iPad, iPhone, Google Android, Blackberry is growing rapidly. Making sure your website display well on all these devices is crucial.

    Resolution 10 – Use newsletters to stay in touch with customers

    Email is still the most widely used communication tool even with the rise of social media. Newsletter campaigns are easy to integrate with your website and provide a measurable success rate. Things you should do are; Add a facility to enable visitors to subscribe to your newsletter on your website and be consistent and regular with your newsletter delivery schedule.

    This year make a full use of all these resolutions to ensure you keep up with the competition and importantly achieve your business goals. 2012 promises to be a year full of changing technology and user trends. Gear up for the new challenges ahead by taking the right steps well in advance.

    Top 5 Web Design Trends for 2012

    Bronwyn Murgatroyd - Wednesday, December 21, 2011

    Web design trends come and go. Here at Wysi, we pay close attention to the latest trends in Web Design and are projecting some interesting turns in 2012. While many aspects of web design will remain the same as in 2011, a few of them might get you thinking about redesigning your website...

    Web design trends come and go. Here at Wysi, we pay close attention to the latest trends in Web Design and are projecting some interesting turns in 2012. While many aspects of web design will remain the same as in 2011, a few of them might get you thinking about redesigning your website. The following are the web design trends that we expect to see next year:

    Trend 1: The Death of Flash, the Rise of HTML5

    It's no secret that many designers believe Flash is rapidly becoming a thing of the past. Even Adobe is no longer backing Flash on mobile systems in favor of the rapidly expanding HTML5.We saw more impressive displays of HTML5 in 2011. Expect to see more in 2012 as more and more designers abandon Flash in favor of HTML5.

    Trend 2: Social Media Gets Even Bigger

    It’s very rare these days to have any marketing meeting without discussing social media. That’s because it’s helping us reach new audiences, speak to customers and prospects and get valuable feedback. According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, focusing mostly on the three major platforms (Linkedin, Facebook and Twitter).

    This year, there were several major updates to the top social media sites, and I am sure many more will follow in 2012. Twitter just released their new brand pages; which allows companies to have a banner and featured video at the top of their page. Linkedin released their advertising product, allowing users to generate more connections and leads. Google Plus was launched this year as well and it continues to gain momentum with their recently added business pages. In the past year, we’ve also seen social media integrated into search results in Google & Bing. And social media is now officially part of the ranking algorithm – being a strong indicator of authority, trust and trends.

    Trend 3: Mobile 

    The mobile world is expanding at an increasingly rapid pace. Smartphone’s are gaining functionality every year and the widely popular iPads and tablets are gaining momentum. Consumers are becoming more dependent on mobile sites and apps for instant access to information, deals and product reviews, causing mobile commerce to also increase. In fact, the latest comScore numbers say that 38% of consumers have purchased a product on their phone. That’s pretty impressive, considering most websites aren’t even optimized for mobile devices. A recent survey showed that the mobile advertising market, will more than double in size. So whether you are selling products or not, make sure, your website is optimized for mobile use in 2012!

    Trend 4: Typography

    More browsers now days support different font types, which means that you will start seeing more websites using fonts creatively: mixing font types and twisting and molding them into works of art. The CSS3 allows using free and commercial typography that will finally help designers get away from those boring Arial, Verdana and Times New Roman fonts.

    Trend 5: Real time analytics will be used more often

    With the recent addition of real time analytics to Google Analytics, more companies will realize just how valuable these can be to a company. Although this has been offered in the past, Google sets the standards for many smaller businesses. Now that Google Analytics offers real time data, more and more companies will be using this feature to measure success.

    Conclusion

    These design trends are just some of the few to keep up with as we move forwards into 2012. This year is unpredictable and nobody can say for sure what to expect. If you are concerned about how the upcoming trends for 2012 might affect your business, we can help! Wysi are specialists in providing web solutions for businesses of all shapes and sizes. But one thing we are absolutely determined to do is make sure YOU get a return on your investment…. At the end of the day a website shouldn’t be a cost – it should be an asset. Let us show you how.


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