Web design and marketing news Wysi Berkshire

Keeping small businesses up to date on business online, including web design, web development, web marketing, digital marketing, SEO, and much more

News vs. blogs: what's the difference?

Luke Wakefield - Monday, April 29, 2013

We look at how to run a news feature on your website - and why it's different to blogging.

Last week, we looked at how to run a successful blog on your website. This led us to mull over the value of news features too. We thought we'd save this week's post to look at the differences between news and blog features. Plenty of people get them a little bit confused, so let's clear it all up.

Facts, facts and more facts

The main difference is that the news feature is there for you to talk about the facts surrounding your developing business. If you've hired someone new, won an award or moved to new premises, this is the kind of stuff you should be plugging into your news section.

News shouldn't be designed to provoke discussion (though if it does, it's not the end of the world), it should simply be a platform for you to show how your business is coming along.

Your blog is where you should go if something's happened in your industry that needs to be discussed or if there's a general topic that you think your customers will be interested in.

Your blog shouldn't be a list of press releases about your achievements, it should focus on the hot topics and progressions of the area in which you work. As we discussed last week, your blog should always feature content that is relevant and interesting to a wide audience.

Get the tone right

The other difference between a blog and a news section is your tone of voice. A news section will naturally take on a more corporate, formal tone whereas you can have more fun with your blog.

Get creative, use a chatty, informal tone and try to involve your readers. Inviting comments and being friendly is a great way to get those website stats to spike.

Make them work together

Although blogs and news sections are two completely separate entities, there's no reason why you can't use one to complement the other.

For example, perhaps you're launching a new product. This is something that belongs on your news section but why not write a blog post to which the news story can link (and vice versa)? A demonstrative post about the practicalities of your new product - specifically how it solves problems - can make a very interesting blog post.

Why a small business should have a website.

Bronwyn Murgatroyd - Friday, March 01, 2013

Do you have a small business? Are you wondering whether or not you should have a website? The answer is yes, you should. Having an online presence is your business card to the multitude of people who are online searching for the product or service you are offering. Any and every type of business can benefit from having a web presence, and the following are just a few points you should consider when starting your online presence

Do you have a small business? Are you wondering whether or not you should have a website? The answer is yes, you should. Having an online presence is your business card to the multitude of people who are online searching for the product or service you are offering. Any and every type of business can benefit from having a web presence, and the following are just a few points you should consider when starting your online presence

Do you have a CMS?

Content Management Systems are used by many of today's websites. It allows users to be able to edit the content of their website without having any programming knowledge. If you are paying someone to design your website then make sure it has a CMS. Otherwise, ever time you need to make a change you will have to pay the designer to do it for you.

Use Social Media

Ok so everyone is using social media, but even if you don't have a unique or interesting service, having a social media account such as Facebook which will help you connect with a larger audience as well as have a positive impact on SEO which is very important.

Testimonials

Testimonials are incredibly important for small businesses which, unlike big brands, you cannot count on a strong brand recognition and therefore need to rely on other elements to gain trust from potential new customers. Displaying some good testimonials from clients will show your perspective client that you are trustworthy and have the experience they are looking for, therefore inspiring them to choose you over a competitor.

Imagery

The vast majority of users only briefly scan websites for useful information without actually fully reading a web page, this is where images come into play; great looking pictures of your premises or products will allow visitors to see straight away what's great about your business and further their trust in your company.

Show them you care

First impression are everything. If you, a potential customer, look up a small business on the web and either find no website or one that is quite outdated, would you be inclined to visit the business? Probably not, and neither would others. Having a fresh, updated website gives a small business credibility in the eyes of the consumer, and shows that they care about their customers.

Get the experts in

Creating a website is easy and there are many applications out there which enable you to do it for free yourself. But the results are nearly always poor as well as not being set up properly for users to intuitively find their way around.

At Wysi we provide a different service which offers you the chance to pick a package that suits your budget. You can also access our powerful content management system to adjust your site and add/delete content for all your business needs.

5 New Web Design Trends for 2013

Bronwyn Murgatroyd - Thursday, February 21, 2013

Can you believe that February is nearly over? 2013 is definitely steam rolling ahead with no signs of it slowing down, just like the ever changing web design world and that's why we think it's important to list out some of the innovative website design features we've come across.



Can you believe that February is nearly over? 2013 is definitely steam rolling ahead with no signs of it slowing down, just like the ever changing web design world and that's why we think it's important to list out some of the innovative website design features we've come across.

Responsive Design




From mobiles to tablets, users are visiting your sites from and increasing array of devices and browsers. Is your website ready? It's glaringly obvious that technology has moved and continues to move to more mobile and tablet devices.


With the evolution of smart phones and tablets, users are accessing the web via mobile devices more than ever. Responsive design allows you to have one website that is cable of recognising the size of the screen and is able to adapt its layout accordingly. Therefore there is no need to host and edit two websites anymore!

Full Page Backgrounds



It's becoming more common to find websites with full page background images, it's an effective way that will certainly grab your visitors attention as well as being a great way to create a personal relationship with your website visitor. Visuals are very effective triggers for emotions, bounding people to your site. For example take a look at one of our latest sites thats gone live - McFarlane Telfer and see for yourself.


Fixed Navigation
When it comes to reading a long blog post or browsing through a single page design, it can be a real pain having to scroll to the top of the page in order to continue navigating around the rest of the website. Not to worry, this problem is easily solved through the use of a fixed navigation bar. This way the primary navigation is always accessible on screen no matter how far down the page you've ventured.

Adding a video to a Landing page
With such little time to capture your site visitor's attention, a block of text explaining your products and services is imperative for the life of your site. Why not consider creating a landing page video that draws in the attention of your users.

Take a look and see how it works by clicking here

Large Buttons
With more and more internet time being spent on phones and tablets and without a mouse to click with, it's safe to say that the size of buttons on touch screens will grow in 2013. Usability and efficiency is key in pleasing your viewers, having them tap the wrong button because it's to small is annoying and inconvenient. With the growing number in touch screen users, it's only natural to make the buttons more useful for your user.

Need help with updating your website to keep up with the trends for 2013? Why not contact us at Wysi and we will be more than happy to help!


How Google has changed the web for good.

Robert Wakefield - Thursday, December 22, 2011

The Panda (also known as Farmer) update which Google started using around March/ April time 2011 has been the cause of much discussion of late. Many business owners will know about Panda because of the damage it has done to their website rankings; others may be loving Panda because their sites now rank higher. As you might expect, we come across clients in both camps. We’d love to know how it’s affected you..

The Panda (also known as Farmer) update which Google started using around March/ April time 2011 has been the cause of much discussion of late. Many business owners will know about Panda because of the damage it has done to their website rankings; others may be loving Panda because their sites now rank higher. As you might expect, we come across clients in both camps. We’d love to know how it’s affected you.

Panda, named after a Google algorithm engineer, has certainly made its mark but it’s also taught us a lot about the way Google is changing the web (for good). In the nineties web developers and designers built web sites for their customers and their visitors; they made them as pretty as the tools of the day allowed, put some good content in for the visitor to read and that was it. Search engines like Alta Vista, Lycos, (remember them?) MSN (now Bing), Yahoo! and Google would come round and these websites would soon be at the top of the page for most relevant searches. Then the noughties came along and SEO techs (a new species of human life) emerged; weirdly, during the noughties someone said it would be really cool to write web content, not for the human visitor – the intended reader, but for the search engines themselves. A rash of poorly constructed websites emerged with even more poorly written content ...until ....along came a Panda.

We know Google are on a mission to improve search quality (we think they’re doing pretty well already) and Panda forms a critical part of that mission; a mission, incidentally, that is likely to continue for at least the next decade. So it’s never been more important for businesses, web developers and SEO gurus to sit up and listen to Google, which already accounts for about 75% of all search engine traffic.

Think of a website a bit like a business card; if you knew someone (a friend, business associate, relative) who was interested in/ needed a particular product or service, you might give them the details of a company you know who might help.  Google wants to judge websites on their ‘experience’ factor – how much you love them. Did you enjoy your visit and would you be likely to recommend that site to someone you know? This is what Panda is all about: Google have now demoted those sites that offered poor content, were poorly built (experience value = low) in favour of professionally constructed sites with helpful, useful content written for humans, not robots, that you and I might want to share with others. It’s a bit like telling your friends about that really good Italian restaurant you ate at the other night; they tell their friends and Google says "It must be good because people are sharing it."

Everything seems to have gone full circle and we’re now back to where we started in the nineties – except that the internet is now about 100 million times more crowded than it was then and competing for top positions has never been harder. Panda has made SEO a must, not an optional extra any more.

As our economy continues to struggle and growth forecasts for 2012 remain cautious, it’s never been more critical for business owners to review their online operations and ask themselves “Does my website really cut it?” With over one billion searches on Google every day and 85% of those resulting in organic clicks (not paid), can any of us really afford to ignore this opportunity?

To learn more about how our results-based SEO can benefit your business, just pick up the phone or drop us a line; advice and consultation is free and entirely without obligation.


iPhone email setup for wysi clients

Robert Wakefield - Saturday, July 16, 2011

We are pleased to announce that wysi clients wishing to set up mail accounts on their iPhone can now get detailed support directly from our servers. You can download the PDF help file on how to set up email accounts on your iPhone directly from this blog post...

Setting up mail accounts on your iPhone.

We are pleased to announce that wysi clients wishing to set up mail accounts on their iPhone can now get detailed support directly from our servers. You can download the PDF help file on how to set up email accounts on your iPhone directly from this blog post.

Setting up email accounts in Apple Mail

Robert Wakefield - Saturday, July 16, 2011

wysi clients using our mail servers to run email and wanting to set up accounts on Apple/ Mac machines can now download our 'Email setup for Apple Mail 2.1 MAC OS X' help document directly from our server...

Apple Mail Support and email help for MAC OS X users.

wysi clients using our mail servers to run email and wanting to set up accounts on Apple/ Mac machines can now download our 'Email setup for Apple Mail 2.1 MAC OS X' help document directly from our server.

If you require further assistance, please contact support at wysi.co.uk


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