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Why a small business should have a website.

Bronwyn Murgatroyd - Friday, March 01, 2013

Do you have a small business? Are you wondering whether or not you should have a website? The answer is yes, you should. Having an online presence is your business card to the multitude of people who are online searching for the product or service you are offering. Any and every type of business can benefit from having a web presence, and the following are just a few points you should consider when starting your online presence

Do you have a small business? Are you wondering whether or not you should have a website? The answer is yes, you should. Having an online presence is your business card to the multitude of people who are online searching for the product or service you are offering. Any and every type of business can benefit from having a web presence, and the following are just a few points you should consider when starting your online presence

Do you have a CMS?

Content Management Systems are used by many of today's websites. It allows users to be able to edit the content of their website without having any programming knowledge. If you are paying someone to design your website then make sure it has a CMS. Otherwise, ever time you need to make a change you will have to pay the designer to do it for you.

Use Social Media

Ok so everyone is using social media, but even if you don't have a unique or interesting service, having a social media account such as Facebook which will help you connect with a larger audience as well as have a positive impact on SEO which is very important.

Testimonials

Testimonials are incredibly important for small businesses which, unlike big brands, you cannot count on a strong brand recognition and therefore need to rely on other elements to gain trust from potential new customers. Displaying some good testimonials from clients will show your perspective client that you are trustworthy and have the experience they are looking for, therefore inspiring them to choose you over a competitor.

Imagery

The vast majority of users only briefly scan websites for useful information without actually fully reading a web page, this is where images come into play; great looking pictures of your premises or products will allow visitors to see straight away what's great about your business and further their trust in your company.

Show them you care

First impression are everything. If you, a potential customer, look up a small business on the web and either find no website or one that is quite outdated, would you be inclined to visit the business? Probably not, and neither would others. Having a fresh, updated website gives a small business credibility in the eyes of the consumer, and shows that they care about their customers.

Get the experts in

Creating a website is easy and there are many applications out there which enable you to do it for free yourself. But the results are nearly always poor as well as not being set up properly for users to intuitively find their way around.

At Wysi we provide a different service which offers you the chance to pick a package that suits your budget. You can also access our powerful content management system to adjust your site and add/delete content for all your business needs.


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