Web design and marketing news Wysi Berkshire

Keeping small businesses up to date on business online, including web design, web development, web marketing, digital marketing, SEO, and much more

The best way to build your website.

Bronwyn Murgatroyd - Monday, July 16, 2012

All businesses want their website to enhance their professional reputation. A credible website, with plenty of loyal visitors, can repay its investment many times over.

A professional website – without bright or clashing colours, amateurish looking graphics and unusual fonts will make any business look good. Make your site clean and simple, with just a couple of bold images per page, easy-to-read text and a tasteful colour scheme.



All businesses want their website to enhance their professional reputation. A credible website, with plenty of loyal visitors, can repay its investment many times over.

A professional website – without bright or clashing colours, amateurish looking graphics and unusual fonts will make any business look good. Make your site clean and simple, with just a couple of bold images per page, easy-to-read text and a tasteful colour scheme.

Social networks such as Twitter, Facebook and LinkedIn are a great way to build a community of interested followers, making your business and your website more popular.

Remember that you’ll need to put some time into maintaining your presence on social media and really taking part in conversations – it’s better to update one site regularly than to try to use all of them infrequently. 

For search engines, links from other sites to yours (called ‘backlinks’ or ‘incoming links’) act as a sort of ‘positive vote’, building credibility. The more relevant and well respected the site that links to you, the greater the effect.

To build backlinks you could;

1. Post on forums and get involved in online discussions, linking to relevant content on your site

2. Submit your website to free online and trade directories

3. Ask to be listed in the directories of any trade associations you belong to

4.Contact relevant sites (such as local, non-competitor businesses, or your business partners), asking if they could link to you in return for you linking back to them

5. Issue press releases and take part in events such as trade shows, which could attract online media coverage

Finally, the best way to build credibility and popularity in a website is simply to provide great, useful or entertaining content, which is regularly updated.

If you do this well, people will keep coming back and ideally also share your content with their friends increasing traffic, building and enhancing your business reputation.

New Year Resolutions for your website

Bronwyn Murgatroyd - Monday, January 16, 2012

The New Year is a great time to take a long hard look at the importance of your website to your business and how you’re utilising the power of the web to increase profits and revenue streams.

Whether you run an online shop, you’re a painter and decorator looking for new work, you run a recruitment company or you are a property business, there will be a number of people making resolutions, which means your services, and products could be in increased demand...

The New Year is a great time to take a long hard look at the importance of your website to your business and how you’re utilising the power of the web to increase profits and revenue streams.

Whether you run an online shop, you’re a painter and decorator looking for new work, you run a recruitment company or you are a property business, there will be a number of people making resolutions, which means your services, and products could be in increased demand.

This, combined with your own plans for business development and renewal online, can re-invigorate your company and take it forward going into the spring.

Here are 10 resolutions you should make that could help drive your business forward and improve your prospects in 2012.

Resolution 1. Update your website regularly

Show authority in your niche by sharing experiences and success stories on your website. Keep your target audience informed about the latest developments in your industry.

Resolution 2. Invest in SEO

Search engines show websites to searchers by trying to understand their intent based on keywords they use. Visitors searching for information or solutions your business offers use some keywords. Your search needs to show up for these keywords on the first page.

Resolution 3 – Go Local

Local listings help target your services or products to users by specific location. It is perfect for location focus businesses. Local listings have the facility to give reviews and rate businesses. Positive customer reviews are great for your business

Resolution 4 – Understand Visitors with Analytics

An analytics tool will provide you with key information like number of visitors, number of pages viewed, bounce rate, most visited pages, leading sources, traffic and much more. The data provided can be used for better marketing, improving your search engine optimization and improving your website.

Resolution 5 – Get social with facebook

Businesses have a great opportunity to use Facebook along with their website as an effective marketing tool. You can create a platform where your customers can come together, communicate with them, share news, receive feedback and provide customer service.

Resolution 6 – Use Twitter Effectively

Twitter has over 190 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. The best thing is that Twitter can be used online, through your mobile, through desktop applications anywhere, anytime. Things you should do to your twitter account is, create a custom background for your profile and broadcast your offers, success stories and news regularly.

Resolution 7 – Leverage the power of social media

Social media tools empower users and business owners with ways to propagate ideas. The tools provide innumerable opportunities for gaining word of mouth and going viral. Whether it is an interesting link, a presentation, photograph or a video clip use social media to share, promote, comment on, vote and do more.

Resolution 8 – Stop using flash in your website

Growing support for the new version of HTML called HTML5 with support from powerful players on the web including Google, Microsoft and Apple is one factor. The other is the rapid growth of smart devices including mobile phones, tablets and net books to access Internet. You should utilize upcoming web standards like HTML5 and phase out redundant ones like Flash.

Resolution 9 – Make your website Mobile Compatible

More than one third of web users use their mobile devices to access the Internet. Usage of Smart Devices like iPad, iPhone, Google Android, Blackberry is growing rapidly. Making sure your website display well on all these devices is crucial.

Resolution 10 – Use newsletters to stay in touch with customers

Email is still the most widely used communication tool even with the rise of social media. Newsletter campaigns are easy to integrate with your website and provide a measurable success rate. Things you should do are; Add a facility to enable visitors to subscribe to your newsletter on your website and be consistent and regular with your newsletter delivery schedule.

This year make a full use of all these resolutions to ensure you keep up with the competition and importantly achieve your business goals. 2012 promises to be a year full of changing technology and user trends. Gear up for the new challenges ahead by taking the right steps well in advance.

Top 5 Web Design Trends for 2012

Bronwyn Murgatroyd - Wednesday, December 21, 2011

Web design trends come and go. Here at Wysi, we pay close attention to the latest trends in Web Design and are projecting some interesting turns in 2012. While many aspects of web design will remain the same as in 2011, a few of them might get you thinking about redesigning your website...

Web design trends come and go. Here at Wysi, we pay close attention to the latest trends in Web Design and are projecting some interesting turns in 2012. While many aspects of web design will remain the same as in 2011, a few of them might get you thinking about redesigning your website. The following are the web design trends that we expect to see next year:

Trend 1: The Death of Flash, the Rise of HTML5

It's no secret that many designers believe Flash is rapidly becoming a thing of the past. Even Adobe is no longer backing Flash on mobile systems in favor of the rapidly expanding HTML5.We saw more impressive displays of HTML5 in 2011. Expect to see more in 2012 as more and more designers abandon Flash in favor of HTML5.

Trend 2: Social Media Gets Even Bigger

It’s very rare these days to have any marketing meeting without discussing social media. That’s because it’s helping us reach new audiences, speak to customers and prospects and get valuable feedback. According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, focusing mostly on the three major platforms (Linkedin, Facebook and Twitter).

This year, there were several major updates to the top social media sites, and I am sure many more will follow in 2012. Twitter just released their new brand pages; which allows companies to have a banner and featured video at the top of their page. Linkedin released their advertising product, allowing users to generate more connections and leads. Google Plus was launched this year as well and it continues to gain momentum with their recently added business pages. In the past year, we’ve also seen social media integrated into search results in Google & Bing. And social media is now officially part of the ranking algorithm – being a strong indicator of authority, trust and trends.

Trend 3: Mobile 

The mobile world is expanding at an increasingly rapid pace. Smartphone’s are gaining functionality every year and the widely popular iPads and tablets are gaining momentum. Consumers are becoming more dependent on mobile sites and apps for instant access to information, deals and product reviews, causing mobile commerce to also increase. In fact, the latest comScore numbers say that 38% of consumers have purchased a product on their phone. That’s pretty impressive, considering most websites aren’t even optimized for mobile devices. A recent survey showed that the mobile advertising market, will more than double in size. So whether you are selling products or not, make sure, your website is optimized for mobile use in 2012!

Trend 4: Typography

More browsers now days support different font types, which means that you will start seeing more websites using fonts creatively: mixing font types and twisting and molding them into works of art. The CSS3 allows using free and commercial typography that will finally help designers get away from those boring Arial, Verdana and Times New Roman fonts.

Trend 5: Real time analytics will be used more often

With the recent addition of real time analytics to Google Analytics, more companies will realize just how valuable these can be to a company. Although this has been offered in the past, Google sets the standards for many smaller businesses. Now that Google Analytics offers real time data, more and more companies will be using this feature to measure success.

Conclusion

These design trends are just some of the few to keep up with as we move forwards into 2012. This year is unpredictable and nobody can say for sure what to expect. If you are concerned about how the upcoming trends for 2012 might affect your business, we can help! Wysi are specialists in providing web solutions for businesses of all shapes and sizes. But one thing we are absolutely determined to do is make sure YOU get a return on your investment…. At the end of the day a website shouldn’t be a cost – it should be an asset. Let us show you how.

Facebook for Business-to-Business

Luke Wakefield - Monday, November 28, 2011

There has been a growing trend by companies starting to use Facebook to communicate and build relationships with their customers and potential purchasers; this has been predominately in the Business to Consumer area (B2C). Can Business-to-Business (B2B) companies make use of these powerful social media platforms? Yes they can...

There has been a growing trend by companies starting to use Facebook to communicate and build relationships with their customers and potential purchasers; this has been predominately in the Business to Consumer area (B2C). Can Business-to-Business (B2B) companies make use of these powerful social media platforms? Yes they can. 

There are a lot of B2B companies using Facebook successfully to engage and build relationships with both existing customers and potential buyers but if you are one of those companies who are not sure how to or where to start then use these 5 tips for using Facebook Fan Pages for your business. 


1. Get Conversations Going – Rather than simply pushing out news and updates to your audience, spend time understanding the problems potential customers face. Search online using keywords (Google’s Keyword tool is great) and monitor other social tools like Twitter to find out current problems your target audience is facing. Be a resource to potential customers by providing content and insight that will help them alleviate the problems. 


After establishing a relationship, encourage fan page followers to provide input on the content being shared. Ask questions of followers and use responses to create content that will keep them connected to you. 


2. Community Building – Create opportunities for fans to come together and share positive experiences with each other. The best fans are happy customers already engaged with a B2B company’s product or services. Highlight success stories on the page and let followers see the value provided to similar companies. Should there be a negative comment, which scares many B2B companies, address it with understanding and sincerity. In most cases, transparency and listening go a long way in stemming off negative feedback. 


3. Building Quality Relationships – B2B sales often involve a greater commitment than simple retail transactions. Sales cycles can be long so remember; you’re more likely to do business with someone you know. Facebook is a place to let your brand personality through – let them see who you are. Putting a face to a brand it is possible to position your brand as a resource that will be the first call for that follower when the time comes to make a purchase decision. 


4. Cross Promote – Use Facebook as an outlet to share interesting content that’s been created elsewhere. B2B companies should consider re-purposing photos and video from promotional materials or industry events. Don’t assume that if a message has been shared in one channel that it needs to be retired. 


Connecting a blog feed to Facebook will increase the likelihood content will reach prospects through another social channel. By connecting and cross-promoting, a B2B blog will reach the walls of current fans and potentially new contacts if that information is shared. 


5. Share – Content that is interesting or fun will be shared more widely than a bland corporate statement. This applies to companies of any size or customer focus. Providing a list of copy-heavy pages is not going to help reach new targets because nobody is excited to share boring content. 


Be creative and understand that humor, visual appeal, and brevity all increase your chances of having your content move through Facebook. A short video can convey a lot about a company and its culture. Companies that create content with sharing in mind are able to extend the reach of content significantly and build memorable connections for potential customers. 


Facebook marketing for B2B companies comes down to building meaningful relationships.

Are you linking your blog to your social media sites?

Luke Wakefield - Tuesday, June 14, 2011

It's hard enough writing a blog post but to then try and update twitter, facebook, linkedin, youtube would be a nightmare! 

Ensure you have your web team set your blog up to automatically post to your social sites. 

Give us a call if you get stuck!..

It's hard enough writing a blog post but to then try and update twitter, facebook, linkedin, youtube would be a nightmare! 

Ensure you have your web team set your blog up to automatically post to your social sites. 

Give us a call if you get stuck!

Get SocialMedia+ FREE with Business+

Ricky Noble - Wednesday, December 01, 2010

Throughout December The Wysi Partnership are offering you SocialMedia+ worth £149 for FREE when you order a Business+ website. SocialMedia+ helps you manage your social media presence by automatically posting your latest blog posts out to all your social media networks...

Throughout December The Wysi Partnership are offering you SocialMedia+ worth £149 for FREE when you order a Business+ website. SocialMedia+ helps you manage your social media presence by automatically posting your latest blog posts out to all your social media networks. Don't waste your time logging into Twitter, Facebook, LinkedIn, MySpace, Google Buzz, Tumblr, Blogger, Plaxo Pulse, Bebo, WordPress.com, Photobucket, Flickr, Delicious etc etc. With SocialMedia+ you just post one update that automatically feeds out to all your social networks. How about that for a time saving idea?!

Wysi blog links in to LinkedIn!

Ricky Noble - Thursday, August 05, 2010

The blog on our website can now update our LinkedIn profile automatically, keeping our followers up to date and saving us some time!..

The blog on our website can now update our LinkedIn profile automatically, keeping our followers up to date and saving us some time!

Recent Posts


Tags


Archive