Web design and marketing news Wysi Berkshire

Keeping small businesses up to date on business online, including web design, web development, web marketing, digital marketing, SEO, and much more

What your web designer will want to know

Bronwyn Murgatroyd - Monday, March 11, 2013

If you're thinking about giving your website a makeover or you're wanting to launch a new business, then do your homework before you meet a potential web designer.


There's a very long list, but the basics to get you off to a good start are in three categories;

  • Functionality - what do you want the website to do
  • Aesthetics - What do you want your website to look like
  • Purpose - What would you like your reader to do

  • Functionality

    Functionality should be a key consideration in any website design. Visitors to poorly-constructed webpages are left feeling confused and uncertain when trying to navigate the site and can view a company as amateurish or even untrustworthy and not worth doing business with because of this.

    It's worth sketching out how you see the pages being arranged, whether they should be on the main menu or in a subsection. Functionality includes things like online shopping, downloading documents, interactive forms, sign up boxes, video, audio and other things that affect the experience the user has.

    Aesthetics

    There are many ways to set up the look and feel of your site - using colour, images, different layouts and techniques such as using frames or tables. The most important aspect though is to decide what look you want for your website and apply that look consistently. In order to help your designer get it right, browse a list of sites you like and more importantly, think about why you like them. If you like nice crisp and uncluttered white sites - and your web designer knows that - you won't end up with a dark, ornate site that you dont like!

    Purpose

    When you are designing and building a website you need to have a definite purpose in mind. Ask yourself what you would like visitors to do on your site as there are many potential purposes for a website including getting people to read and comment on your blog, sign up for a free tips download, register for a course or webinar, provide feedback, ask for more information or just pick up the phone and call you.

    Unless you know what you want it to do, you'll have no way to measure how well it's working. If you're armed with this information when you meet to brief your designer you will have a much better chance of getting the website you want.

    Knowing what your end goal is can help us here at Wysi design or retool your site to be the most efficient, exciting, and popular site possible! Why not let us know how we can help my giving us a call today!

    New Wysi offices for 2013

    Luke Wakefield - Friday, December 14, 2012
    New Wysi Offices

    We're pleased to announce we are moving office (only 4 miles down the road) to Thatcham House following 3 successful years in Newbury.

    The new office is in a grade 2 listed building with lots of history conveniently located between Reading and Newbury.

    We're pleased to announce we are moving office (only 4 miles down the road) to Thatcham House following 3 successful years in Newbury.

    So why are we moving?

    We're growing out of our current office and feel that more space and a separate meeting room is essential to continue to grow. We're also moving to a nice old listed building that we're giving our own creative touch. Here are some photos of the building and a few internals showing off our painting skills!

    We're not having all of it (just yet!), just two offices on the first floor overlooking the garden.

    Thatcham house has a lot of history and is now a listed building.

    The team hard at work while I take photos and generally avoid painting.

    All finished in 1 day including the room next door. We think the red is just about bright enough! The new carpet should be going down in a matter of days too.

    Pop over for a drink

    We're going to invite clients and contacts one evening in February to see the new office, have a drink and mingle. Hopefully it will be a good opportunity to discuss plans for 2013 and perhaps find some ways to work together.

    We will send out details in early January but if you don't hear from us please feel free to ask for an invite.

    Natwest & RBS launch free lead gen service - Bizcrowd

    Luke Wakefield - Thursday, October 25, 2012
    Free lead generation

    Bizcrowd is a great free way to generate leads set up by RBS and Natwest. You can sign up for free.

    It's important to get onto free services like this to ensure you have a wide spread of marketing channels.

    A new free way for Businesses to generate leads powered by RBS and Natwest. We've signed up, have you? They have limited spaces in each sector so get in quick.

    RBS and Natwest are introducing a new service for businesses to generate new customers. Bizcrowd connects customers and suppliers across the UK and allows you to promote your business online.

    It's launching in a months time and only has a certain number of spots for each industry sector so make sure you register early.

    We're always on the lookout for new services like this and other online directories where you can promote your brand. Perhaps sign up to our newsletter or give us a call if you're trying to promote your brand and need a hand.

    Discover. Benefit. Profit. Online Business Workshop

    Ricky Noble - Wednesday, March 03, 2010

    FREE advice for Online Business is the topic of the week when The Wysi Partnership opens its doors to the local community for its March Workshop in Newbury, Berkshire. Professionals in the Online Business world, the Wysi team has a wealth of experience and are holding events over five consecutive days where the Berkshire community can drop in and request free, honest advice on all matters relating to online business...

    FREE advice for Online Business is the topic of the week when The Wysi Partnership opens its doors to the local community for its March Workshop in Newbury, Berkshire. Professionals in the Online Business world, the Wysi team has a wealth of experience and are holding events over five consecutive days where the Berkshire community can drop in and request free, honest advice on all matters relating to online business.
    • Need advice on Content Management Systems? Drop in and ask.
    • Unsure what the difference between a CRM and CMS is? We can explain it to you.
    • Linked In, Facebook, Bebo, Twitter. Does the world of Social Media baffle you? We'll guide you through it.
    • Looking for ways to get higher up on Google? Our Google Experts can explain how it works.
    • Trying to work out how to do your marketing online? We can point you in the right direction.
    • Have you used an Online Business Dashboard? We'll show you a live example.
    • Fancy a cup of tea? We'll even throw in a biscuit or two!
    The event, 'DISCOVER. BENEFIT. PROFIT' runs daily in the week commencing 22nd March 2010 from 4pm - 8pm on an open drop-in centre basis. Should you require a one to one meeting, appointments are available on request between 12pm and 4pm throughout the week. All events are being held at wysi's central Newbury office in Oxford House (next to The Bacon Arms at the Clock Tower end of Newbury Broadway)

    For more information or to book an appointment, please email enquiries@wysi.co.uk or call us on 0845 003 8087.

    We look forward to seeing you soon.

    Happy New Year from a new Wysi!

    Ricky Noble - Tuesday, January 05, 2010

    Wysi UK has celebrated the turn of a new decade by launching a new website and opening a new office in Newbury, Berkshire. With a rapidly growing client base, the strategic move to open the Newbury Office was made in order to effectively service the whole of the south region. Newbury's central location provides easy road and rail access to clients throughout the south of England. Our business lounge provides an ideal meeting area with high speed wi-fi access for system demonstrations. Wysi continues to pride itself on exceptional customer service throughout this period of growth and development. A Wysi website should always be considered as an asset to your business, not a cost...

    Wysi UK has celebrated the turn of a new decade by launching a new website and opening a new office in Newbury, Berkshire. With a rapidly growing client base, the strategic move to open the Newbury Office was made in order to effectively service the whole of the south region. Newbury's central location provides easy road and rail access to clients throughout the south of England. Our business lounge provides an ideal meeting area with high speed wi-fi access for system demonstrations. Wysi continues to pride itself on exceptional customer service throughout this period of growth and development. A Wysi website should always be considered as an asset to your business, not a cost.

    What to expect from Wysi in 2010:
    • Continued excellence of service for all of our clients, new and existing
    • Online shop selling standardised service packages, including Search Engine Optimisation
    • Live chat online support
    • The Wysi University of Online Business
    • Wysipedia - Wysi's answer to Wiki - an encyclopaedia of everything web-related
    • UK Sagepay linked with UK high-street banks for easy payment collection
    • and much more...
    Whatever your online needs, here at Wysi, we look forward to helping make a difference.

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