Web design and marketing news Wysi Berkshire

Keeping small businesses up to date on business online, including web design, web development, web marketing, digital marketing, SEO, and much more

Why users are leaving your website and how to fix it!

Bronwyn Murgatroyd - Monday, March 18, 2013

When planning a website, we find that many people tend to forget one key stakeholder; the website visitor. It's easy to design a website that you feel works for you and makes sense to you. But where does that leave your website visitors, your potential clients?

When planning a website, we find that many people tend to forget one key stakeholder; the website visitor. It's easy to design a website that you feel works for you and makes sense to you. But where does that leave your website visitors, your potential clients? Below are some examples of what not to do when designing your website.

Slow loading speed

Slow loading speed is one of the main reasons why vistiors leave a site. If your web pages take a long time to load, you're in trouble especially if you happen to have an ecommerce website.

Solution; optimise your website for all major browsers and devices, ensuing that every page loads quickly.

Bad Navigation

Nothing frustrates a user more than a website that's hard to navigate. Complex or inconsistent navigation can cause users to feel helpless, confused or angry - certainly know the emotions you want potential customers to be feeling.

Solution; Your website navigation should be logical and easy to use. Try grouping navigation elements in a central area. For longer websites why not try adding a sitemap.

Having a bad content structure

Having a bad content structure on your website can destroy your conversion and retention rates. Many sales are lost each day as customers can't find what they are looking for

Solution; Don't have your visitors fish around for the content they're looking for, simply group similar content in a clean, concise manner and consider using bold headings in addition to highlighting certain keywords that visitors may be searching for.

Poor readability

Bad fonts, non-white backgrounds, insufficient white space, colour links, and excessively long paragraphs can alienate visitors from an otherwise high quality and informative website. A bad layout and an overwhelming density of ads per page can aslo decrease readability.

Solution; When it comes to presenting your content, stick to the accepted web conventions

Not sure if your users are leaving your website? Why not speak to us here at Wysi and we can do a FREE website audit.

Designing a successful ecommerce site.

Bronwyn Murgatroyd - Thursday, July 26, 2012

Here is a list of what we believe are essential tips for designing ecommerce websites, that will help you design a site that is user friendly and high on conversion.

Provide the best user experience

Structure your website for the best user experience. Remember that your website isn’t an information website, users are going to be searching for goods and you are hoping that your ecommerce website is going to convert.


Here is a list of what we believe are essential tips for designing ecommerce websites, that will help you design a site that is user friendly and high on conversion.

Provide the best user experience

Structure your website for the best user experience. Remember that your website isn’t an information website, users are going to be searching for goods and you are hoping that your ecommerce website is going to convert. This can all start with initial user experience.

Simple Navigation

Keep your navigation simple so that users can easily browse products by categories, brands etc. make it easy for them to find the product they want, rather than hard.

Search Bar

Always design your ecommerce website to include a search bar, a user should be able to find the search bar easily so that they can search for products based on their names or product IDs.

Branding

Have a well designed banner/header for your website that clearly states your trading name. You can use your logo and use this as an opportunity to display what your ecommerce store is all about.

Promotional offers

Make sure to put your promotional offers on your homepage, by displaying products on sale or promotional offers. Your homepage can make a visitor want to look more. Everyone enjoys saving money so use this as a way to entice them into browsing your website more.

Products page

Take time making the perfect product page. This is going to be the actual selling point to the customer so it is vital that it looks the part. Make sure you have multiple product images and the relevant information that will make a visitor wants to buy the product.

Visible shopping cart

The user should have visibility of their shopping basket at all times. This will let them see what they have already brought and how much they have spent. With out being able to see this they might order more products or forget certain items and become frustrated with your website.

Promote other products

Design your product page so that you can promote other products that the customer might be interested in, this is a great way to grab extra sales through very relevant products.

For more information on ecommerce why not contact Wysi today!

New Year Resolutions for your website

Bronwyn Murgatroyd - Monday, January 16, 2012

The New Year is a great time to take a long hard look at the importance of your website to your business and how you’re utilising the power of the web to increase profits and revenue streams.

Whether you run an online shop, you’re a painter and decorator looking for new work, you run a recruitment company or you are a property business, there will be a number of people making resolutions, which means your services, and products could be in increased demand...

The New Year is a great time to take a long hard look at the importance of your website to your business and how you’re utilising the power of the web to increase profits and revenue streams.

Whether you run an online shop, you’re a painter and decorator looking for new work, you run a recruitment company or you are a property business, there will be a number of people making resolutions, which means your services, and products could be in increased demand.

This, combined with your own plans for business development and renewal online, can re-invigorate your company and take it forward going into the spring.

Here are 10 resolutions you should make that could help drive your business forward and improve your prospects in 2012.

Resolution 1. Update your website regularly

Show authority in your niche by sharing experiences and success stories on your website. Keep your target audience informed about the latest developments in your industry.

Resolution 2. Invest in SEO

Search engines show websites to searchers by trying to understand their intent based on keywords they use. Visitors searching for information or solutions your business offers use some keywords. Your search needs to show up for these keywords on the first page.

Resolution 3 – Go Local

Local listings help target your services or products to users by specific location. It is perfect for location focus businesses. Local listings have the facility to give reviews and rate businesses. Positive customer reviews are great for your business

Resolution 4 – Understand Visitors with Analytics

An analytics tool will provide you with key information like number of visitors, number of pages viewed, bounce rate, most visited pages, leading sources, traffic and much more. The data provided can be used for better marketing, improving your search engine optimization and improving your website.

Resolution 5 – Get social with facebook

Businesses have a great opportunity to use Facebook along with their website as an effective marketing tool. You can create a platform where your customers can come together, communicate with them, share news, receive feedback and provide customer service.

Resolution 6 – Use Twitter Effectively

Twitter has over 190 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. The best thing is that Twitter can be used online, through your mobile, through desktop applications anywhere, anytime. Things you should do to your twitter account is, create a custom background for your profile and broadcast your offers, success stories and news regularly.

Resolution 7 – Leverage the power of social media

Social media tools empower users and business owners with ways to propagate ideas. The tools provide innumerable opportunities for gaining word of mouth and going viral. Whether it is an interesting link, a presentation, photograph or a video clip use social media to share, promote, comment on, vote and do more.

Resolution 8 – Stop using flash in your website

Growing support for the new version of HTML called HTML5 with support from powerful players on the web including Google, Microsoft and Apple is one factor. The other is the rapid growth of smart devices including mobile phones, tablets and net books to access Internet. You should utilize upcoming web standards like HTML5 and phase out redundant ones like Flash.

Resolution 9 – Make your website Mobile Compatible

More than one third of web users use their mobile devices to access the Internet. Usage of Smart Devices like iPad, iPhone, Google Android, Blackberry is growing rapidly. Making sure your website display well on all these devices is crucial.

Resolution 10 – Use newsletters to stay in touch with customers

Email is still the most widely used communication tool even with the rise of social media. Newsletter campaigns are easy to integrate with your website and provide a measurable success rate. Things you should do are; Add a facility to enable visitors to subscribe to your newsletter on your website and be consistent and regular with your newsletter delivery schedule.

This year make a full use of all these resolutions to ensure you keep up with the competition and importantly achieve your business goals. 2012 promises to be a year full of changing technology and user trends. Gear up for the new challenges ahead by taking the right steps well in advance.

Payment Gateway Improvements

Ricky Noble - Thursday, January 21, 2010

PayPal 3D is a security feature which ensures that payments using certain credit and debit cards are authenticated by the cardholder's bank at the time of the transaction - you can read more at the Paypal website. Online merchants using Paypal 3D will be able to protect themselves from chargebacks and login to Cardinal Commerce to track the transactions customers have made in your online store. Reports offered include authentication activity, payment activity, notification activity and batch activity as well...

The development team has been hard at work and is happy to announce that there are improvements to the payment gateways; 
  • WebPay
  • PayPal 3D
  • SagePay
WebPay is an additional payment gateway that can be integrated into wysi:Shop, ensuring that you will receive your money promptly and securely from your customers.

PayPal 3D is a security feature which ensures that payments using certain credit and debit cards are authenticated by the cardholder's bank at the time of the transaction - you can read more at the Paypal website. Online merchants using Paypal 3D will be able to protect themselves from chargebacks and login to Cardinal Commerce to track the transactions customers have made in your online store. Reports offered include authentication activity, payment activity, notification activity and batch activity as well. Track the enrollment status, authentication status and the signature status for each credit card purchase made. 

We've recently added capabilities to our SagePay integration to allow secure recurring billing otherwise known as Continuous Authority transactions with Mastercard and Visa cards. Customers in the UK will benefit from this if using one of the following banks: Lloyds TSB, Cardnet, Barclaycard Merchant Services, Bank of Scotland, HSBC, Streamline, Elavon (Bank of Ireland & Alliance and Leicester Merchant Acquirer) or Allied Irish Bank

For further details of how wysi:Shop can be integrated into your business, contact our sales team or leave us a message with details of your request on our contact form

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