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Keeping small businesses up to date on business online, including web design, web development, web marketing, digital marketing, SEO, and much more

What to Look for in Web Design Quotes

Robert Wakefield - Friday, January 31, 2014
Affordable web design in Berkshire

Choosing a firm to do your web development is not always easy. You could contact several firms in the Oxfordshire, Berkshire and Thames Valley area to get web design quotes and find that the quotes differ by several orders of magnitude, depending on the firm you are speaking to. If you want to get the best deal on your website, then you need to understand why quotes differ so much and how to understand what is included in each quote.

Affordable web design for small business in Berkshire
Each web development firm has its own system for producing a quote. Some firms provide simple, turnkey websites and charge an almost flat fee for them. This kind of website design service may be suitable for an individual looking for a simple blog, but it is not suitable for a business that has more specific needs. Business owners looking for a good web designer should look for a company that offers more detailed quotes.

What Should a Web Design Quote Include?

Ideally, your web design quote should clarify exactly what the designer will and will not do for you. Think about the following things.

• Do you have to purchase your own domain name or will the designer purchase it for you? Will the domain be owned by you or registered under the designer's name?

• Will you use your own hosting or is hosting included? If hosting is included, how long is it offered for and what is the renewal fee?

• Who is responsible for providing graphics, logos and photography?

• Is the website powered by a standard CMS or something custom-coded?

• If it's a custom-built CMS, what will the affect be to you if the company goes out of business?

• How much support is included in the price?

• Who is responsible for installing patches and security updates for the CMS?

• Who is responsible for providing content? If the web designer is handling content creation, how much do they charge for updates, and how quickly will they process requests to update the website?

• If the website is hosted on the designer's own servers, what is their procedure for moving the site away from them, should you ever wish to do this?

If you are looking for web design quotes in Oxfordshire, Berkshire, Wiltshire and Hampshire, please don't hesitate to get in touch with us. At WYSI, we cater to all sizes of business. Our websites are powered by the industry-leading Siteglide CMS and are easy to upgrade and expand as your needs evolve. We understand that every business has unique needs and will do our best to identify and meet yours.

Creating a Search-Engine-Friendly Website

Robert Wakefield - Monday, December 02, 2013
SEO friendly web design Berkshire

The Google Hummingbird update has made many website owners take a closer look at the quality of their website's SEO. If you feel as if your website is not getting as much traffic as it should be, or you're looking to get a web presence for the first time and aren't sure where to start when it comes to SEO, this quick guide to making search-engine-friendly websites may help you.

SEO web design by wysi of Berkshire

Killer Content for Good SEO Rankings

Clear, concise and engaging content is an essential part of modern SEO. Having the right keywords in your copy is important, but outdated keyword-stuffing techniques aren't enough to bring in quality traffic. For the best results, set a schedule for posting new content and stick to it. Your users are more likely to come back and check out your website if they know that you update it every Wednesday.

The most recent Google updates penalise websites that are thin on content. If your website is a deep and complex maze of categories and sub-categories, with only a small amount of content on each page, then your rankings could be suffering because of that.

Local Links to Build Domain Authority

Try to earn links from local businesses, and engage with social media to get a following in your local area. You don't have to exchange links with direct competitors. Working with complementary or related businesses can be a more effective way of expanding your audience. We get a lot of people asking for Wiltshire web design quotes because we have a working relationship with several businesses in the area. You can do something similar with businesses that relate to your niche. Hotels frequently refer guests to good restaurants, and a garage may recommend an auto parts store.

Responsive Design to Engage More Visitors and Please Google

Google puts a lot of importance on websites being mobile-friendly, and you cannot afford to ignore smartphone and tablet PC users. Mobile search traffic is expected to exceed desktop search traffic by 2015. At WYSI, we create websites using the Siteglide framework, which is flexible, customisable, and responsive by design. Siteglide-based websites will work with any modern device, so you don't have to worry about maintaining desktop and mobile versions of your website.

If you're shopping around for web design quotes in Wiltshire, Berkshire, Oxfordshire or Hampshire, feel free to contact us with any questions that you may have. Our team of designers is always happy to answer questions and discuss your company's needs with you.

What to consider when getting a web design quote

Luke Wakefield - Monday, May 13, 2013
free web design quotes from Berkshire web designers

Getting a web design quote? Here are several things you need to be sure of before approaching a web design company.

When getting a quote for a new website, you need to have a clear idea about what you need. What do you want your website to do for you? How big do you need it to be? How much control would you like over the finished product?

Before heading out to get an idea on costs, consider these elements to ensure that the design quote you receive is as transparent as possible. 

How big?

From a three-page brochureware site to an all-singing, all-dancing interactive site with multiple levels, there are a thousand stages in between.

You need to work out exactly what you want your website to do for you. For example, do you simply want to display a bit of information about you and then provide your contact details? Or do you need a site with countless pages, interactivity and intelligent navigation? This will have a large impact on the kind of web design quote you can expect to receive.

It's a good idea to brainstorm a map of your website before asking for a quote. 

Functionality

You also need to decide what you need your site to be able to do. Do you need web forms with auto responders that can field enquiries on your behalf? Do you want a news or blog feature so you can regularly communicate with your customers?

Most importantly, do you want a content management system (CMS) behind your website? Having a CMS means you can update, add and remove information on your website, giving you full control once the site has been built.

Bespoke or package?

When asking for a free web design quote, you'll have two main choices: do you want a packaged option that contains everything you need or would you like a more tailored solution?

Most people opt for web design packages, simply because they're more cost effective. They're usually built with most companies' needs in mind and contain everything an SME might need from their web presence. Because they're so intuitively built, they can save a lot of time and plenty of money.

However, if your needs are a little more complicated, you may well need a bespoke design service. It'll cost a little more but it's worth it to receive something that ticks all the boxes.

So there you have it. As long as you've considered the elements above, you'll be well prepared for getting a transparent web design quote. Happy shopping!


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