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The Benefits Of Flat Design

Luke Wakefield - Wednesday, May 29, 2013

Flat design is back! But what exactly is it and how can it benefit your company?

Companies such as Windows and Google have recently paved the way for a resurgence in flat design - a notion that has been in existence for many years. From websites to app design, more and more companies are leaning towards a clean, effortless approach in a bid to improve the user's experience and the business's success.


Before fancy graphics were a possibility, websites had to be simple - there was no other way. But then technological developments took over and websites started to sing and dance. There was no disputing that they looked great, but content was starting to get lost behind all the performance in many situations.

So flat design started to make a comeback. But by using everything we've learnt about design over the years and mixing it with fresh coding possibilities, the approach is much more attractive and the possibilities are almost unlimited.

Focusing on content

If the past year in web design has taught us anything, it's that we must never lose sight of a website's purpose: to sell. Whether it's a product, a service or simply an idea, a website should always there to display useful content that keeps people coming back. Naturally it should look great as well, but a responsively designed, flat website is far more likely to create a straightforward user experience.

Fast and responsive

Flat design is also making it much easier to achieve truly responsive design. Websites that look good from smartphone to laptop (and everything in between) are essential to success. Flat design makes this much more achievable and what's more, load times of a flat design website are far quicker.

Clear marketing

Successful companies have leaned on crystal clear content marketing for many years, so why should a website be any different? By adopting the flat design approach, your website can be as pure as your marketing.

What's more, flat design can help companies to achieve higher conversion rates on their website. Because of the uncomplicated design, the eye is drawn directly to calls to action buttons and the user is less likely to be distracted from their main reason for being at your website.

If you are considering a redesign for your website this year (and thousands of companies are), just think about the benefits you could reap from a flat design.

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