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The Rise of the Responsive Web

Luke Wakefield - Wednesday, November 20, 2013

Responsive web design is a new form of web development which uses CSS to stretch, shrink or re-arrange web pages so that they fit on differently sized screens.

Before responsive web design technologies were developed, many web designers would run multiple websites on different sub-domains to cater for mobile and desktop users. Another common workaround was to add code to the page that would identify the device that the visitor was using, and serve up different HTML depending on the size of the screen and the capabilities of the web browser.
These workarounds were error-prone and not particularly effective from an SEO point of view. Having two websites that are similar in content and that differ only in design waters down your link-building efforts and could result in Google giving you a duplicate-content penalty. Responsive web design helps you to avoid this issue.

The Gold Standard for Business - Responsive Web Design

Mobile search traffic is growing steadily every year, and is expected to exceed desktop search traffic by 2015. Many consumers perform product research on one device and then go on to complete their chosen purchase on another device. The rapid growth in popularity of mobile phones and tablet PCs means that responsive design is a must-have feature for any business website. Confusing, slow or difficult-to-navigate websites drive consumers away and can be harmful to your brand.

Designing responsive websites can be challenging. While many content management systems support responsive design out of the box, their themes are often quite plain and limited in the amount of content that they can handle. If you want a website that truly represents your brand, you will need to plan your design carefully and consider how you want it to look on different devices. Which content do you want the user to see first, and what order do you want the content to appear in? Put your most important content above the fold for maximum conversions.

At WYSI of Berkshire, we specialise in creating flexible, responsive websites that can be improved and extended as your business grows. Our websites suit all sizes of business and can be managed securely and easily by an individual or a team. Our Siteglide content management system features an easy-to-use back-end that integrates with a database, allowing you to add new content and keep your website up to date without needing to worry about editing complex mark-up and code yourself.

Wysi are a Berkshire-based web design and development company specialising in responsive web design, business websites and online search marketing.

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