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What Goes into a Successful Website?

Robert Wakefield - Tuesday, November 12, 2013

Your website is the most powerful branding tool that you have. A well-designed, responsive and SEO-friendly website can reach a huge audience and turn passing visitors into engaged customers and brand advocates. The challenge for most businesses is finding affordable web design firms that understand what goes into making a successful business website.

At WYSI, we understand the importance of having a well-designed website that reflects your brand identity. We aim to provide simple, easy-to-use and visually appealing websites, and will work with you to ensure that your site engages and impresses your visitors. The most important elements of a successful website include the following.

Simplicity and Transparency

Put yourself in your visitor's shoes for a moment. Is it easy to find the content you need? Can a visitor tell immediately what your company does, and how much you charge? Do you answer the questions that a visitor is likely to have? Do you make it easy for people to contact you with questions? If not, you are harming your brand.

Content-Rich Websites

Your website should contain at least 250 words of unique text on each page - more is better, of course. Content-rich websites are good from an SEO point of view and also impress your visitors. Quality content can include tutorials, how-to guides, buyer's guides and engaging blog posts.

Responsive Design

Responsive, in terms of web design, means that your website looks good and performs well on all devices. More and more consumers are using mobile devices to perform product research, explore social networks and do online shopping. If your website takes several seconds to load, has horizontal scrollbars when viewed on a small device or simply does not work at all on mobile devices then you could be losing out on a huge number of customers. Responsive websites resize and rearrange themselves to fit on to mobile screens. Most modern content management systems support responsive themes.

You don't have to spend a fortune to get a high-quality website. With some research, you can find affordable web design firms in your area. When you are shopping around for a web designer, be sure to ask for some links to websites that they have worked on. Look at those websites from the point of view of a visitor and consider your impression of those companies. Choose a designer that you feel does a good job of portraying their clients' brands.

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