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Why users are leaving your website and how to fix it!

Bronwyn Murgatroyd - Monday, March 18, 2013

When planning a website, we find that many people tend to forget one key stakeholder; the website visitor. It's easy to design a website that you feel works for you and makes sense to you. But where does that leave your website visitors, your potential clients?

When planning a website, we find that many people tend to forget one key stakeholder; the website visitor. It's easy to design a website that you feel works for you and makes sense to you. But where does that leave your website visitors, your potential clients? Below are some examples of what not to do when designing your website.

Slow loading speed

Slow loading speed is one of the main reasons why vistiors leave a site. If your web pages take a long time to load, you're in trouble especially if you happen to have an ecommerce website.

Solution; optimise your website for all major browsers and devices, ensuing that every page loads quickly.

Bad Navigation

Nothing frustrates a user more than a website that's hard to navigate. Complex or inconsistent navigation can cause users to feel helpless, confused or angry - certainly know the emotions you want potential customers to be feeling.

Solution; Your website navigation should be logical and easy to use. Try grouping navigation elements in a central area. For longer websites why not try adding a sitemap.

Having a bad content structure

Having a bad content structure on your website can destroy your conversion and retention rates. Many sales are lost each day as customers can't find what they are looking for

Solution; Don't have your visitors fish around for the content they're looking for, simply group similar content in a clean, concise manner and consider using bold headings in addition to highlighting certain keywords that visitors may be searching for.

Poor readability

Bad fonts, non-white backgrounds, insufficient white space, colour links, and excessively long paragraphs can alienate visitors from an otherwise high quality and informative website. A bad layout and an overwhelming density of ads per page can aslo decrease readability.

Solution; When it comes to presenting your content, stick to the accepted web conventions

Not sure if your users are leaving your website? Why not speak to us here at Wysi and we can do a FREE website audit.

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