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Why You Should Have Mobile Users In Mind

Dean Vizer - Monday, November 25, 2013

As a business owner, you are probably well aware of how important it is to have a solid web presence, but have you given any thought to making your website accessible to mobile users? According to a recent survey conducted by Barclays, around 40% of business owners do not have a mobile marketing plan. Even companies that appreciate the importance of smartphones and tablet PCs, and the game-changing nature of 4G, have not yet taken the time to get mobile web design quotes, or plan how they will take advantage of their customers being constantly connected.


Multi-Channel Engagement


A growing number of consumers are choosing to make use of multiple channels when they are planning their purchases. They may do some product research on their smartphones during their lunch break at work, and then complete the purchase using their desktop PC when they get home. Some consumers even pull out their phones while they are in a bricks-and-mortar store to look up product reviews or do price comparisons.

You can't stop a user from heading to Amazon to see if the Blu-Ray you are selling is cheaper there, but you can make your website one of the places that they check for information, and you can differentiate yourself from other companies through the quality of your customer service.

A good mobile website is one that loads quickly, looks good on any size of display and is easy to navigate. It's acceptable (but not ideal) to have complex navigation systems and drill-down menus on a desktop-targeted website. Overly complex navigation systems are almost impossible to use on a mobile device and will drive consumers away.

Modern responsive website themes are designed to look good and perform well on all kinds of devices. Combine a responsive theme with some good content and a powerful incentive for using your website, such as coupons that can be used in store, and you will take the first steps towards building a loyalty scheme and getting people to engage with your brand.

If you are looking for mobile web design quotes, be sure to give us a call. At WYSI we specialise in creating powerful and flexible websites that work equally well on desktops and mobiles. Our Siteglide based websites are easy to manage, accessible and high performance, and they will help you to stand out from the competition.

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