With mobile and tablet users accounting for over half of web traffic, it’s essential for brands to increase the usability of their websites. Responsive web design allows companies to do just that. Rather than creating a ‘one size fits all’ web presence, responsive web design allows businesses to engage with clients or customers effectively, regardless of what technology they’re using.
Whether a user is viewing your site on a 32” Full-HD monitor, a 15.6” laptop or a 6.4” mobile phone, their user experience is crucial to your business success. Whilst effective search engine optimisation strategies will bring users to your site, responsive web design will increase customer engagement and enhance their user experience.
Creating Your Website With Users In Mind
If you’re launching a new site or revamping an existing one, you may be focused on the information you want to give out, the image you want to portray and the brand identity you’re keen to exude. Whilst these are worthy considerations, user experience should be of paramount importance when it comes to creating a site that works for you and your customers.
If a user can’t access your content via their chosen device, they can switch to a competitor’s site in a matter of seconds. If you’ve already invested in proven SEO services and attracted users to your site, don’t lose them through a poor user experience.
When you work with a UK web design agency, make sure user experience is at the forefront of your design concepts. Instead of having to create a range of sites to suit different devices, responsive web design allows your content to adapt to various mediums.
However, responsive web design isn’t all about screen size. Taking a proactive approach to user experience means that responsive web design incorporates many more issues. User proximity, device performance, content availability and purchase completion are just four examples of responsive web design considerations.
Securing Your Place In Google’s New Algorithm
Since Google announced their new mobile search ranking algorithm, many companies are exploring how to improve their rankings. With changes set to go live later this year, now is the perfect time to review your web presence, boost your SEO Berkshire and make the most of what responsive web design has to offer.
Known as the ‘Speed Update’, the length of time it takes pages to load will have an impact on your rankings. Whilst page speed has been a factor in desktop searches for many years, the introduction of the new algorithm in mobile searches will encourage brands to streamline their mobile presence.
Although it’s vital for your page speed to be reduced as much as possible, this doesn’t mean that you have to reduce content or limit customer engagement. In fact, using responsive web design can help to reduce your page speed and improve your mobile rankings, as well as improving user experience.
Why wait? To learn how responsive web design can boost your web presence, contact us today.