5 Reasons To Consider A Website Redesign

Technology is advancing at an amazing pace. In just a couple of years the way websites are built, and what customers expect to be able to do on them, has changed dramatically. As your website is the most cost effective way to advertise your business 24 hours a day 7 days a week, you want it to be easily accessible and engaging. You want visitors to your site to stay as long as possible, rather than move onto the next one, and you only have a few seconds to convince them to look closer.

Website Rebuilds Need To Be Visually Appealing

The first impression your website makes is the most important. It should be a reflection of your organisation, and look professional and appealing to your potential customers. If it looks out-dated you will not get the best conversions rates. A clean and modern looking design is more appealing, and if you are considering a website rebuild it should highlight your products and services in a way that is pleasing to view.

Content Is King

Your updated website should be full of useful information. Just banging on about how great you are is not enough. You need to show you understand their problems, and give them the answers. A good way to do this is by adding blog posts, although these should be updated regularly to make sure the information is kept up to date. Search engines consider websites with the newest content to be the most relevant. If your content is old you will start to slip down the rankings, no matter how good your content is.

If you are intending to redesign your website it’s an ideal opportunity to reconsider your keyword targeting which will help the results of your SEO.

Facilitating Online Payments

If you want to sell your products from your updated website, you need to be able to take online payments. For this to happen your site will need to be secure, as will the payments methods you choose to allow. Users should know they can log into your site confidently. This is now so important some search engines downgrade sites they consider to have less than ideal security.

Making It Usable On All Devices

Customers expect to be able to use your site no matter where they are or what device they are using. It’s great if your site looks good and works well on a PC, but it needs to be just as good on a phone, laptop or tablet. Technology allows customers to buy while they are on the move, and your upgraded website needs to be responsive, so you do not lose sales because it takes too long to load on mobile, or doesn’t look good when it does load.

It Must Provide A Good Experience

A customer only needs to have one unpleasant experience on your website for them never to return. There is no quicker way to diminish your client base than poor usability. This is more than about how it looks. The information they want has to be easy to find, whether that is about you as a business or the products you are selling. Having to search through lots of pages to find what they want will not endear you to them at all.

Call The Experts in Website Rebuilds

Here at WYSI we are experts at rebuilding websites, as well as creating new ones. We understand how important the final product is if you want to attract new customers, and keep existing ones. By using the latest technology and offering a service second to none, you can rest assured we will ensure your website will provide an online presence that will help to maximise the growth of your business. Why not find out more about how we can help you. Call us on 01183 150 184.

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Luke Wakefield

Partner - Sales and Marketing
Articles Written

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