Search Engine Optimisation

Getting Found, Being Seen

Your website is just one amongst billions; even in your own industry sector or niche it will probably be one amongst several thousand results returned in a typical search. It goes without saying that to receive phone calls or web enquiries, your site needs to be in the top results on Google or Bing. But how can you rank highly when there is so much competition? The answer lies in proper, in-depth research; and that means looking at how your competitors are getting their web traffic and business leads.

The Value of a One Position Increase

So, your website is ranking on Page One but there are a couple of major competitors just ahead of you. Given that a #3 ranking will most likely get about 1/3 of the share of #1 result, it's not difficult to see the value of one position increase.

Case Study: DTB

DTB approached us to help them get more from their website primarily from a Search Engine Optimisation perspective. After going through the Discovery process with them it was clear that the current site required considerable work and instead it was better to rebuild it as a responsive website into the Siteglide CMS with SEO at the core.

DTB Logo

A Fully Managed Service


Of course, some small business owners may wish to do all of this themselves; it’s not impossible and there are many good SEO courses available online to get you started.

Most SMEs, however, will wish to engage a Digital Marketing Agency to carry out all of the above work on their behalf. Our fully managed service does what it says on the tin and is backed up with our monthly Activities and Results reporting which provides in-depth analysis of the work we have done and the results we have achieved as a direct result. Business managers and owners are also able to track the efficiency of our SEO services via an online dashboard.

We try to demystify SEO by keeping things simple; yes, there’s a lot to learn about SEO but most of it falls into 4 easy sections. 1. Research, 2. On-Site Audit, 3. Content, 4. Recommendations. Each of these vital elements of any successful SEO strategy are discussed in more detail below. The key to a successful campaign is consistency - ensuring that each element has been properly optimised. For example, on-site work should always include: meta data, page titles, headings, images, word count, quality of content, page load speed to name but a few.

All SEO projects start with research: what are the best keywords? Which keywords do your competitors get their business from? What is realistic in the short-term? Where is the low-hanging fruit?

With research completed, focus then turns to the quality of the website build and its current content; could this be improved? Our highly-tuned auditing software reveals the weaknesses so we can get to work.

Content is king (see our section on Content Marketing for more detail). But content needs to be of high quality and written for human beings, never for bots. 

Backlink profile audit - disavow poor quality links, encourage links from reputable and trusted sites. Many webmasters and bloggers will be happy to recommend or refer to your pages thanks to their good quality, interesting and informative content.

When all of this is done correctly, the results can be very impressive.

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