Blog Posts by Robert Wakefield
Comparing Long Content And Site Ranking
Although long content writing has been shown to increase user engagement, boost SEO rankings and lead to an increased reach, many businesses are still overlooking the benefits of this form of marketing. Find out why you should be using long content writing and how it could help your business…
WYSI Builds Marketplace Websites
In response to increasing demand for multi-vendor marketplaces, WYSI is creating bespoke sites on behalf of our clients. Designed to facilitate the sale of goods or services, your marketplace can be designed and built according to almost any specification. Read on to find out more…
The Effects Of Mobile-First Indexing
To attract users to your website, you’ll want to ensure your site ranks highly when relevant key terms are searched for. To be truly successful, however, you need to know how Google indexes websites and what criteria is taken into account. Read on to find out how to make the most of mobile-first indexing…
Understanding Bounce Rate and What You Can Do About It
Google tells us "A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session." Let's dive in and see what this means for you....
What We’ve Learnt After A Month
Just four weeks after its introduction, the GDPR has had a considerable impact on businesses all around the globe. As users face on-going problems and companies struggle to implement workable GDPR-compliant policies, what have we learnt since the GDPR became enforceable?
Dangerous Exploit Threatens Drupal Sites
A newly discovered exploit dangerous enough to be dubbed 'Drupalgeddon2' has network administrators around the world working overtime to protect their systems. The exploit is a remote code execution vulnerability related to the highly critical SA-CORE-2018-002 vulnerability announced by Drupal back in March.
Could Your Business Benefit From Marketing Automation?
Are you struggling to maintain your marketing activity? Do you want to respond to consumer behaviour and increase customer engagement? Automated marketing systems allow you to streamline your activity and personalise your content. For marketing automation advice, contact WYSI now.
Keeping Millennials Happy | Dynamic Creative Optimisation
Millennials were the largest online audience in 2017 and they are also the most demanding demographic. You only have a few seconds to hold their interest, and their user experience has to be good or they will just move onto the next site. No second chances.
Effective SEO: navigating the Google maze
Unless you work in the industry, SEO can be one of the most frustrating factors about your digital presence. By the time some clients come across our services they are very grateful to discover we offer a fully managed SEO service and just want us to make it all go away. A huge amount of this frustration comes from Google’s SEO goalposts seeming to move so quickly they become a blur. [Read on . . .]
Marketing Automation: Is your business missing out?
If you’re unfamiliar with content marketing, then simply the name, ‘Marketing Automation’ may give you the wrong impression. Automation infers we just hand over a current manual task to software that performs a process automatically, saving us valuable time. However, marketing automation, while definitely saving you valuable time, provides a host of other benefits for your business.
What to look for in web design quotes
Choosing a firm to do your web development is not always easy. You could contact several firms in the Oxfordshire, Berkshire and Thames Valley area to get web design quotes and find that the quotes differ by several orders of magnitude, depending on the firm you are speaking to. If you want to get the best deal on your website, then you need to understand why quotes differ so much and how to understand what is included in each quote.